• Captivating Gen Z: Amex’s Strategy To Engage the Next Generation with Mary Ellen Jelenek

  • Jul 9 2024
  • Duración: 28 m
  • Podcast

Captivating Gen Z: Amex’s Strategy To Engage the Next Generation with Mary Ellen Jelenek Por arte de portada

Captivating Gen Z: Amex’s Strategy To Engage the Next Generation with Mary Ellen Jelenek

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  • Resumen

  • In this episode of The Speed of Culture, Matt Britton sits down with Mary Ellen Jelenek, SVP & GM, Global Client Group, Global Merchant & Network Services at American Express. At the time of the recording, Mary Ellen was the SVP of Global Brand Marketing & Sponsorships. They discuss the significance of experiential marketing, the evolution of Amex into a lifestyle brand, and how customer insights continue to drive their strategies.



    Follow Suzy on Twitter: @AskSuzyBiz

    Follow Mary Ellen Jelenek on LinkedIn

    Subscribe to The Speed of Culture on your favorite podcast platform.

    And if you have a question or suggestions for the show, send us an email at suzy@suzy.com


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