In this episode, Todd and Kelly discuss the complex world of achieving marketing results with limited budgets. They discuss the challenges and solutions for brands with big ambitions but constrained finances.

Todd and Kelly provide guidance on how to maximize impact without breaking the bank. They explain the importance of setting realistic expectations, leveraging unique opportunities, and maintaining strong agency partnerships.

Tune in to hear their tips on how to avoid common pitfalls and make the most of data and analytics to achieve results even with tight budgets.

Chapters

• 00:00:00 - The True Value of Ads: What Are They Really Worth?
• 00:01:15 - Big Dreams, Small Funds: The Budget Dilemma
• 00:02:46 - Challenges and Strategies for Challenger Brands
• 00:07:03 - Balancing Risk and Reward in Marketing: A Delicate Dance
• 00:11:45 - Marketing on a Shoestring Budget: Realistic Expectations and Strategies
• 00:16:29 - Avoiding Common Pitfalls: Insider Tips
• 00:20:22 - Maximizing Data and Analytics on a Limited Budget
• 00:24:08 - How to Choose the Right Agency Partner
• 00:27:12 - Leveraging Unique Opportunities: How to Make the Most of What You Have
• 00:31:35 - Success Stories and Final Thoughts: Real-World Examples

Links and Resources

• Kelly Maguire on LinkedIn
• Todd Juneau on LinkedIn
• Vuja De Digital

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