• EPS 50 - Past Duds or Studs - We got half of them wrong

  • Jul 16 2024
  • Duración: 45 m
  • Podcast

EPS 50 - Past Duds or Studs - We got half of them wrong Por arte de portada

EPS 50 - Past Duds or Studs - We got half of them wrong

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  • Resumen

  • SummaryIn this conversation, the hosts address the recent events and discuss the marketing and branding implications. They also reflect on their 50th episode and share their favorite memories. They then review their past predictions and discuss the success of Meta's Threads, the growth of Disney, and the decline of Nike. In this conversation, the hosts discuss various brands and their strategies, including Nike's struggle with endorsements, Bud Light's image crisis, the growth of the zero-proof beverage market, the success of Skims as a lifestyle brand, and the potential downfall of Taylor Swift's brand. They also touch on the oversaturation of certain brands and the importance of diversification. Keywords: recent events, marketing, branding, Meta, Threads, Disney, Nike, predictions, brands, Nike, Bud Light, endorsements, image crisis, zero-proof beverages, Skims, Taylor Swift, oversaturation, diversification Takeaways
    • The recent events have marketing and branding implications that can be leveraged for PR and publicity.
    • Meta's Threads has seen significant growth and has become a viable business opportunity.
    • Disney has turned around its performance, with increased revenue and profitability, especially in its parks division.
    • Nike has experienced a decline in stock and sales, while other brands like Hoka and On Running are gaining popularity in the running market. Nike is struggling with their endorsement-based marketing strategy and needs to find new ways to appeal to their audience.
    • Bud Light's poor corporate response to an image crisis resulted in a decline in sales and a loss of retailer support.
    • The zero-proof beverage market is growing as more people seek healthier alternatives to alcoholic drinks.
    • Skims has successfully transitioned from a shapewear brand to a lifestyle brand, with strong sales and a dedicated following.
    • Taylor Swift's brand may face challenges in the future due to oversaturation and the need for diversification.
    Titles
    • Meta's Threads: A Surprising Success
    • Nike's Decline: Competition from Other Brands Nike's Struggle with Endorsements
    • Skims: From Shapewear to Lifestyle Brand
    Sound Bites
    • "This is absolute gold when it comes from PR that attempted assassination, you get up and you fist pump with the American flag behind you."
    • "Threads has 33 million daily active users, over 175 million monthly active users after one year."
    • "Experiences are up significantly and they're now the biggest revenue generation group from Disney."
    • "Nike's struggling right now. They're shit in their pants. Or they're yoga pants."
    • "Nike's entire marketing strategy is all around endorsements. And to your point, nobody cares about celebrities anymore."
    • "I think we are all on the same page for the most part to say, look, that's gonna grow."
    Chapters 00:00 Recent Events and Marketing Implications 07:04 Meta's Threads: A Surprising Success 14:23 Disney's Turnaround: Increased Revenue and Profitability 21:17 Nike's Decline: Competition from Other Brands 22:46 Nike's Struggle with Endorsements 25:40 Bud Light's Image Crisis and Declining Sales 29:23 The Growth of the Zero-Proof Beverage Market 31:19 Skims: From Shapewear to Lifestyle Brand 38:29 The Potential Downfall of Taylor Swift's Brand 41:19 The Dangers of Oversaturation and the Importance of Diversification
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