In this episode of the Dental Flow Podcast, host Benjamin Suggs discusses the importance of online reviews for dental practices. He shares data from Bright Local and the Spiegel Research Center that highlights the impact of reviews on consumer decision-making. Suggs emphasizes the need for dental practices to actively solicit and respond to reviews, as well as the importance of having reviews displayed on their website. He also addresses the question of whether a perfect five-star rating is too good to be true and provides strategies for responding to negative reviews.

Takeaways

Online reviews are incredibly important for dental practices and can significantly impact conversion rates and search engine optimization.
91% of people read online reviews before making a decision, and 88% of consumers would use a business that responds to its reviews.
Displaying reviews on a website can increase conversion rates by 270%.
The higher the price of a product or service, the more impact reviews have.
A perfect five-star rating may be viewed as too good to be true, and a rating in the 4.7 range may be more authentic.
It is important to respond to negative reviews, either by addressing the issue and offering a resolution or by politely questioning the validity of the review.
HIPAA compliance should be maintained when responding to reviews.
Engaging in a back-and-forth with reviewers is not necessary, as most reviewers do not respond to responses.

Sound Bites

"91% of people read online reviews before making a decision."
"88% of consumers would use a business that responds to its reviews."
"Displaying reviews on your website can increase conversion by 270%."

Chapters

00:00 Introduction and Overview
05:15 The Importance of Online Reviews
10:27 Data on the Impact of Online Reviews
20:27 Strategies for Responding to Negative Reviews
29:33 Conclusion

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