What if you could elevate your practice and transform public perception within your profession? In this week's episode, you'll discover just that as we welcome Dr. Sherry McAllister, President of the Foundation for Chiropractic Progress. Sherry brings a wealth of knowledge on the incredible strides the Foundation has made in promoting chiropractic care over the past 20 years. From significantly reducing negative media coverage to launching massive campaigns during events like the FIFA Women's World Cup, Sherry reveals the strategic efforts and resources the Foundation provides to help chiropractors succeed. Get ready to be inspired by the Foundation's ambitious initiatives and learn how you can benefit from their research-based content, infographics, and social media support to enhance your practice.

But that's not all—gear up for an inside look at the much-anticipated Chirathon event coming to California in October 2024! Building on the success of the inaugural Chirathon in Florida, which captivated 78,000 viewers and raised $173,000, we're aiming even higher for next year's event. Hear about the goals, sponsors, and the impact this event aims to have on a national scale in promoting the benefits of chiropractic care. Sherry's dedication and the support from the Foundation are key to making this event a monumental success. Don't miss this chance to be part of something bigger and learn how you can contribute to spreading the positive message about chiropractic care.

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