• The Agency Model is Broken. How to Fix It

  • Jul 17 2024
  • Duración: 31 m
  • Podcast

The Agency Model is Broken. How to Fix It  Por  arte de portada

The Agency Model is Broken. How to Fix It

  • Resumen

  • Michael Farmer, chairman and CEO of strategic consultancy Farmer & Company, and author of Madison Avenue Makeover: The Transformation of Huge and The Redefinition of the Ad Business, joins host Matthew Schwartz to discuss the growing schisms between client-side marketers and their advertising agencies, and how to enhance their relationships.

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