• Exploring the Great B2B Customer Experience Debate

  • Jul 17 2024
  • Duración: 24 m
  • Podcast

Exploring the Great B2B Customer Experience Debate Por arte de portada

Exploring the Great B2B Customer Experience Debate

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  • 💡 Tue Søttrup, Chief Executive Officer at Smart Role, explores Customer Experience’s critical role in B2B. He discusses its impact on sales cycles, relationships, and revenue compared to B2C. He also highlights varied views on CX's direct link to churn in B2B SaaS and stresses holistic support beyond sales to nurture partnerships and drive sustained business success. 💡

    "As a B2B company, it's your job to stay top of mind and keep reminding your partner customers about the value you provide. Show them that you understand their business, know your product, and can help them become more successful with it." - Tue Søttrup

    In B2B, prioritizing customer success, fostering employee happiness, and strategic CX is crucial. Despite transactional differences from B2C, universal CX principles drive sustainable growth and relationships. Integrating best practices and demonstrating ongoing value solidifies B2B organizations as trusted partners, essential for lasting success and growth.

    Follow Tue Søttrup on LinkedIn

    Follow host Steve MacDonald on LinkedIn
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