I'm thrilled to have my good friend and mentor, Jeremy Hendon, join me again on the podcast. Jeremy is an esteemed international speaker, consultant, and entrepreneur with a track record of founding, scaling, and selling multiple thriving companies. Our collaboration on the Keto Summit in 2016 was a testament to his exceptional skill in business and marketing, especially within the realm of health and wellness.

Jeremy joins me today to share his transformative journey from big-law attorney to entrepreneur, highlighting pivotal decisions made along the way. He reveals his process behind generating business ideas, having started out with the establishment of Louise's Foods, focusing on low-carb products. Later, he created a supplement line and, more recently, a marketing agency. Jeremy now shares his wealth of business knowledge through engaging short-form videos on various social media platforms.

[00:00:27] Jeremy's professional background.

[00:07:07] Becoming an entrepreneur.

[00:08:51] Generating business ideas.

[00:10:20] Louise's Foods; Creating low-carb products and affiliate websites.

[00:12:02] Mira and Jayson Calton.

[00:19:20] The importance of meeting successful people.

[00:20:40] David Sinick.

[00:22:39] Starting a magazine.

[00:26:27] John Carmack.

[00:27:11] Book: Trust Me I'm Lying, by Ryan Holiday.

[00:27:17] Book: Masters of Doom, by David Kushner.

[00:27:35] CoBionic Supplements; CoBionic Indulgence.

[00:36:54] Copywriting.

[00:38:41] Business and marketing trends.

[00:40:35] Jumping from one business to another.

[00:44:29] Jeremy's short-form videos.

[00:44:47] Video: What is the best measure for success?

[00:51:33] Gary Vaynerchuk.

[00:53:08] Dirty Texas Hedge on Twitter/X.

[00:55:37] Find Jeremy on Twitter/X, LinkedIn, YouTube. Instagram.