How did a photojournalist make waves in the tequila world? What started as a simple love for tequila has become a highly influential business that has probably changed the tequila world forever.

Find Your Perfect Tequila Match with Tequila Matchmaker

In this episode of The Spirit Guides, host Tequila Jay Baer sits down with Grover Sanschagrin, the mastermind behind the Tequila Matchmaker app and a true tequila aficionado. Grover takes us through his journey from photojournalist to tequila guru, and how a mutual love for agave spirits with his wife Scarlet led to the creation of an app that's revolutionizing the tequila industry.

What started as a simple blog to document their tequila adventures soon snowballed into a fully-fledged app with over 360,000 users! The Tequila Matchmaker app not only helps tequila lovers find their perfect match but also dives into production methods and flavor profiles.

But it's not all smooth sipping in the tequila world. Grover dishes on the controversial topic of additives in tequila and how their fact-checking efforts have stirred up some tension in the industry. From lab testing to legal hassles, Grover and Scarlet have become unexpected champions for small, traditional tequila producers, while the big tequila giants are feeling the heat as consumers become more savvy about what's really in their glass.

In This Episode:

· How Grover began his tequila journey

· Why Grover became a photojournalist

· The early days of the Taste Tequila blog

· Why Grover launched the Tequila Matchmaker app

· Learning from the tequila community

· When Grover realized his tequila blog and app were a real business

· Experimenting with shorter videos

· Why Grover began focusing on additive-free tequila

· How Tequila Matchmaker has helped smaller, traditional brands stand out

· Legal troubles in the tequila industry

· Grover’s predictions for the future of spirit influencers

· Who Grover would love to sip tequila with

Resources:

· Follow Grover and Tequila Matchmaker on Instagram

· Follow Grover and Tequila Matchmaker on TikTok

· Subscribe to TasteTequila on YouTube

· TasteTequila.com

This podcast is brought to you by LoveScotch.com and produced by our friends at Content10x.com.