Vince Nero (Director of Content Marketing at Buzzstream) joins Jack on this week’s episode to discuss why digital PR is the future of link building.

Sponsors:

• ⁠⁠SEO Testing - Begin your exclusive extended free trial today⁠⁠

• ⁠⁠Search 'n' Stuff - Use code CANDOUR20 for 20% off your tickets⁠

Follow Vince & Buzzstream

• Vince on LinkedIn

• Follow Vince on Twitter

• Check out Buzzstream

  Buzzstream podcast: https://www.youtube.com/playlist?list=PLWuoOU-8n6fOpQVCszF1JFWEAyTtXhUpb

Time stamps

• 00:00:04 - Intro

• 00:00:56 - Sponsor: SEO Testing

• 00:03:47 - Sponsor: Search ‘n’ Stuff

• 00:06:16 - Welcome to the show, Vince Nero

• 00:08:15 - The shift towards digital PR in link building

• 00:11:47 - The benefits of digital PR

• 00:12:50 - How digital PR relates to AI Overviews

• 00:13:33 - What we can learn from the Google API leak

• 00:16:45 - Why digital PR is called ‘earned media’

• 00:20:38 - Using Ahrefs to find your competitors’ best links

• 00:22:54 - The price of a quality links in 2024

• 00:25:22 - The links that money can’t buy (in theory)

• 00:26:20 - Journalists are underpaid and overworked

• 00:28:30 - How to stand out against AI-generated content

• 00:31:10 - Align your content to your audience

• 00:31:50 - Google is looking for fresh, new content

• 00:35:45 - Freshness can help get your content featured in AI Overviews

• 00:36:35 - Vince’s blueprint for success (patent pending)

• 00:39:35 - Make the journalists job as easy as possible

• 00:41:29 - Is your pitch enough to write an article?

• 00:44:40 - The click-through rate of big publications vs niche publications

• 00:45:35 - How to build positive relationships with publications

• 00:46:34 - The crossover of traditional PR and digital PR

• 00:48:30 - Proving yourself as an expert

• 00:50:00 - There’s a publication or forum or subreddit for every niche

• 00:51:40 - Focus on the metrics that matter

• 00:51:51 - Find your tribe (Seth Godin’s advice)

• 00:54:48 - Find the balance between thinking outside the box and find your audience

• 00:58:12 - Digital PR for SEO vs brand growth

• 01:01:02 - Are unlinked mentions still valuable?

• 01:04:30 - Your site design can affect if people link to you!

• 01:06:26 - The big sites are overtaken by bad layouts and ads

• 01:08:15 - Where to follow Vince and Buzzstream

• 01:09:25 - Outro - I’ve hosted more episodes than Mark!

• 01:10:41 - Next week guest announcement