Ray Hunt (Big Sugar Ray Daddy), host of the In That Number podcast, joins Will Green MA MBA on Marketing Made Clear to discuss his journey in podcasting and the challenges he has faced. They talk about the process of recording, editing, and releasing episodes, as well as promoting the podcast. They also discuss the importance of targeting and positioning the podcast to reach the right audience. Raymondo shares his experiences interviewing former Saints players and the impact of the team's performance on the podcast's listenership.

Ray and Will discuss various topics related to podcasting, including promoting the podcast, building a community, monetising podcasts, and dealing with abuse on social media. They also talk about the importance of finding an identity for the podcast and sticking to it. Ray shares his experiences in reaching out to famous guests and offers advice for starting a podcast. Will reflects on the importance of understanding the audience and targeting the right platforms for engagement. They also touch on the topic of humour in podcasts and the challenges of balancing entertainment with informative content.

Takeaways

• Podcasting requires careful planning, preparation, and editing to create engaging episodes.
• Targeting and positioning the podcast to reach the right audience is crucial for success.
• Southampton FC’s performance can impact the podcast's listenership, with more interest during winning streaks and after significant games.
• Engaging with the podcast's community and promoting episodes on social media can help grow the audience.
• Interviewing former players and sharing personal stories can make episodes more memorable and enjoyable for listeners.
• Partnerships with networks or advertisers are a great way to monetise podcasts.
• Understanding the audience and targeting the right platforms is crucial for success.
• Dealing with abuse on social media is a challenge, but it's important to stand against it.
• Finding an identity for the podcast and sticking to it helps create a consistent brand.
• Humour can be a valuable element in podcasts, but it should be balanced with informative content.

Marketing Made Clear

Marketing Made Clear is a podcast for anyone looking to understand the world of modern marketing!

My name is Will Green MA MBA and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing.

Check out my poorly designed website at:

www.marketingmadeclear.com

Feel free to email me at my unmanned email:

will@marketingmadeclear.com

My neglected social media channels include:

Twitter/X: https://twitter.com/MarketingMClear

Instagram: https://www.instagram.com/marketingmadeclear/

YouTube: https://www.youtube.com/channel/UChAPZccMGNTSHKE5qH_pd5A

LinkedIn: https://www.linkedin.com/in/will-green/