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Have you ever wondered how to effectively use social media to grow your business?

That's the big question I posed to Lorraine Duncan, LinkedIn Super Ninja and the powerhouse behind Biz Gone Social, in this enlightening episode. Lorraine explains why businesses need to have a commanding presence on social media and how to use it to connect with customers, both existing and prospective.

She also shares her wisdom on transitioning from an employee mindset to an entrepreneurial one as a LinkedIn user.

We continue with our deep dive with Lorraine as she unpacks her wealth of knowledge on social media marketing, with a particular focus on humanizing your audience. She also provides invaluable advice on podcasting, from understanding your 'why' to exploring the tools and platforms needed to propel your show.

Be ready to take notes as Lorraine shares her secrets to creating a personal connection with your audience and treating them like the human beings they are, rather than faceless consumers.

Finally, Lorraine highlights the critical role of relationship marketing in today's digital landscape. She discusses her own unique experiences and what motivates her to keep pushing forward.

She also stresses the need to fully utilize all the features LinkedIn has to offer and the benefits of connecting with active users on the platform.

After listening to this episode, you’ll have some actionable tips you can use to navigate and thrive specifically in the LinkedIn ecosystem.

Connect with Lorraine: Website | Podcast | LinkedIn

Want to be a guest on Tools of the Podcast Trade? Visit my profile on PodMatch and schedule an interview or chat. Let's share your awesome gift with our audience.

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