On the premier episode of Law Firm Accelerator, we sit down with Yana Feldman, a seasoned estate planning attorney and the founder of Brooklyn based New York Legacy Lawyers. Yana shares her marketing insights from over 20 years of practice, emphasizing the importance of personal connections and consistent marketing efforts in growing a law firm. We dive into Yana's personal journey, where she underscores the significance of hiring the right team and developing efficient procedures to handle both marketing and client management effectively.

Yana candidly discusses the pitfalls of getting distracted by "shiny object syndrome" in marketing, stressing the need for a focused, consistent approach. She advises narrowing down your client profiles and establishing clear procedures to enhance efficiency and client communication. Yana's practical tips include the importance of delegating tasks, investing in long-term marketing strategies, and maintaining personal connections to build trust and attract new clients. This episode is packed with valuable marketing advice for law practitioners looking to refine their business strategies and client relationships, making it a must-listen for anyone in the legal profession.

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