Feeling frustrated because your ads aren’t performing as expected? There are plenty of reasons why they might not be hitting the mark. In today’s episode, I dive into why combining ads with a comprehensive marketing strategy is crucial. I’ll walk you through a real-life example with my client Ashlyn from MySpaLive. We’ll look at how we strategically managed her ad spend, optimized her creatives, worked alongside her sales team, and seamlessly integrated her ads into a broader marketing strategy.

Takeaways

• Ads are more effective when they are part of a larger, cohesive marketing strategy.
• It’s crucial to base ad spend on key performance indicators and data trends.
• To maintain audience engagement you must balance conversion rates and frequency caps.
• Improve ad performance and reduce costs by optimizing ad copy and creatives.
• To have high-quality leads you need alignment between the marketing and sales teams.
• Viewing marketing as a connected system leads to greater success.



Chapters

(01:26) How to Strategically Allocate Your Ad Spend for Maximum ROI

(03:50) Managing Conversion Rates and Ad Frequency to Keep Audience Engaged

(06:14) Tips for Optimize Ad Copy and Creatives

(08:34) Aligning Sales and Marketing for Better Lead Quality

(09:33) Creating a Connected System with Your Marketing