• GTM Strategy for PLG-Led Startups (and why PMMs are the best)

  • Jun 10 2024
  • Duración: 50 m
  • Podcast

GTM Strategy for PLG-Led Startups (and why PMMs are the best)

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  • Resumen

  • This episode sees Justin Dorfman, Co-founder of AssetMule.ai, drop by the pod to talk GTM shop with Kate and Adam.

    Here's what happened next:

    • Wait, what is AssetMule anyways? And why does it matter that Justin hates static product PDFs?
    • What is Justin's PLG Go-to-Market strategy?
    • The evolution of product marketing and enablement 2.0
    • Transparency and authenticity in B2B marketing, what is it good for?
    • Why so many fonders are choosing to build in public (hint: it's to build trust and establish brand authenticity)
    • What are some challenges faced by Product Marketers?
    • Empowering Product Marketers for the Future (when we take over the world)

    Looking for more info on Justin and AssetMule?

    • Follow Justin on LinkedIn
    • Create your first 3 sales assets (for free!) with AssetMule
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