• Optimism found in telecom sector, AI emerges as critical tool, Podcast on Mediaocean Report

  • Aug 1 2024
  • Duración: Menos de 1 minuto
  • Podcast

Optimism found in telecom sector, AI emerges as critical tool, Podcast on Mediaocean Report

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  • Mediaocean, the mission-critical platform for omnichannel advertising, joins the Technology Reseller News podcast to discuss the 2024 Telecommunications Advertising Outlook Report. In this episode, Amanda Glen Smith, the Chief Client Officer at Flashtalking by Mediaocean, delves into the key insights from the 2024 Telecommunications Advertising Outlook Report, highlighting the significant marketing trends poised to impact the telecom industry in the coming year. Amanda and Doug discuss the wave of optimism among telecom marketers, with many planning to maintain or increase their spending across various channels, particularly in social media, digital display/video, and search. The conversation also covers the rise of generative AI as a critical consumer trend, its implications for personalized customer experiences, and the challenges it presents in terms of privacy and security. Additionally, Amanda addresses the ongoing importance of performance-driven paid media, measurement and attribution capabilities, and the creative-media gap that represents a significant growth opportunity for brands in 2024. Tune in for a comprehensive overview of what telecom marketers can expect in the year ahead and how they can strategically navigate these emerging trends. Visit https://www.mediaocean.com/reports
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