Guest Ken Coleman shares about “Focus on the 5”

“Focus on the 5” is dedicated to the insights and identity of 5%ers (entrepreneurs, risk-takers, early adopters, business owners…)

I go in detail on:
Why and how to market to 5%ers.
How to spot them in a crowd and the benefits of being able to.

And I begin to open a door for each of you to better understand, and hopefully embrace, how you fit into this broader philosophy as 5, 15, 30 and 50%ers.

The opportunities for companies and individuals who learn why they need to be focusing their time and energy on the 5%ers are immense.

The financial, spiritual and psychological benefits for every one of you to better understand this fundamental component of who you and those around you are, and the core of how we make decisions, is staggering.

5%ers are the trendsetters in all purchases, all industries, all decisions. It is not a choice they made, rather it is who they are. Once you learn how to spot a 5%er who has embraced who they are, they stand out like a blinding light in a crowd.

This philosophy will change the way you do business. It will change the way you view choices and decisions. Those of you who are 5%ers and have not yet learned to embrace it, I believe this book and learning to understand yourself as a 5%er may very well save your life.