• From a Rocky Start to a Smooth Shave | How Tiege Hanley Mastered Subscriptions

  • Aug 6 2024
  • Duración: 38 m
  • Podcast

From a Rocky Start to a Smooth Shave | How Tiege Hanley Mastered Subscriptions

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  • Resumen

  • In this week's dose, Matt sits down with Kelley Thornton, the founder of men's skincare brand Tiege Hanley.

    Tiege Hanley was originally a skincare brand selling other products, but Kelley and his founders struggled to find the right fit in the marketplace. They partnered with a famous YouTuber, Aaron Marino, launched their own products, and relaunched the brand as a 30-day skincare routine.

    Listen to how Kelley has built a brand focused on routine, retention, and leaning hard into what has worked for them in the past.

    Learn more about how Bottomless can transform your subscription program: https://bottomless.com/

    Subscribe to our newsletter for deeper insights into each week's topic: https://newsletter.thesubscriptiondoc.com
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