• Post-Digital Media : Making Different Happen (Eng)

  • De: ReMotive Media
  • Podcast

Post-Digital Media : Making Different Happen (Eng)

De: ReMotive Media
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  • Resumen

  • "Making Different Happen" is a live, unscripted podcast about change and innovation in Media and Marketing, brought to you by the team at ReMotive Media and produced by LA PIPA Studios. In this podcast, industry leaders in media, data, and marketing share their insights on the current challenges and structural shifts in the global media agency landscape.Each episode delves into why we believe the post-digital era has begun and emphasizes the need for a strategic reset across the industry. We explore bold ideas, challenge conventional thinking, and demonstrate how strategy, creativity, and a modern, collaborative approach driven by human insights can create significant positive change for brands. Learn how to better manage audiences across all available media channels and touchpoints.This podcast serves as a platform for provocative discussions aimed at helping brands understand new ways to outsmart, rather than outspend, their biggest competitors. Join us as we uncover the strategies that make a real difference in the ever-evolving world of media and marketing.Why Listen?
    • Gain insights from industry leaders on media, data, and marketing innovations.
    • Understand the structural changes impacting the global media agency sector.
    • Explore the principles of the post-digital era and their strategic implications.
    • Discover how creativity and collaboration can drive impactful brand strategies.
    • Learn how to manage audiences effectively across diverse media channels.
    • Embrace the philosophy of outsmarting versus outspending the competition.
    Subscribe to "Making Different Happen" and stay ahead of the curve in the dynamic world of media and marketing.
    ReMotive Media
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Episodios
  • Beyond Metrics: Emotions in Modern Media & Advertising

    Beyond Metrics: Emotions in Modern Media & Advertising
    Aug 5 2024
    Welcome to "Making Different Happen," hosted by Koen Smeets, co-founder of ReMotive. In this series, we delve into the reasons why individuals and businesses strive to create change, what innovative strategies they employ, and how they maintain a competitive edge in rapidly evolving environments. Our guest today is Ian Forrester, founder and CEO of David. Ian's company is renowned for its focus on understanding the emotional impact of creative advertising and content, utilizing advanced AI technology to predict outcomes based on emotional responses. Join us as we explore how David harnesses the power of emotions to drive business impact and create memorable brand experiences.
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    38 m
Gestión Marketing Economía Política y Gobierno
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