Mastering Social Media for Your Micro Bakery

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In this episode of the Bread Winner podcast, Caroline Bower provides an in-depth guide on using social media effectively to grow your micro bakery business. Building on the previous discussion, she delves into setting clear social media goals, identifying and understanding your audience, and optimizing your profiles, especially on Instagram and Facebook. Through practical tips and strategies, such as using content calendars, batch creating content, and utilizing Instagram templates, listeners will learn how to stay consistent and engage both local and broader audiences. The episode also highlights common social media challenges and offers solutions to overcome them, helping bakers to reach their goals efficiently.

00:41 Establishing Social Media Goals

02:20 Identifying Your Audience

02:42 Choosing the Right Platforms

03:39 Optimizing Your Instagram Profile

07:04 Setting Posting Goals

08:44 Creating Consistent Content

09:32 Using Content Calendars and Tools

11:07 Batch Content Creation

13:07 Types of Instagram Content

15:00 Simplifying Instagram Reels

17:12 Writing Effective Captions

20:10 Using Hashtags Strategically

21:27 Personal Social Media Strategies

23:46 Conclusion and Final Tips

Download the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://mailchi.mp/thebluebirdbreadco/checklist to begin building YOUR thriving microbakery!

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Caroline Bower Instagram: https://www.instagram.com/carolinebower_sourdough