In this episode of Salon Swagger, Brie and Chandra discuss the importance of selling in the beauty industry. They debunk the misconception that selling is pushy or uncomfortable, emphasizing that it is an extension of the excellent service provided by salon and spa professionals. They highlight the need for a positive sales mindset among salon and spa owners and their teams, as it is crucial for the success and growth of the business. The hosts also emphasize the significance of the consultation process, upselling, cross-selling, and follow-up in creating a memorable client experience and building long-term client relationships.

Takeaways:

• Selling is an essential part of the beauty industry and should not be seen as pushy or uncomfortable.
• A positive sales mindset is crucial for salon and spa owners and their teams.
• The consultation process is the foundation for the client experience and should not be rushed or skipped.
• Upselling and cross-selling are effective strategies for boosting revenue and enhancing the client experience.
• Follow-up after every service is important for addressing concerns, answering questions, and building client loyalty.
• Loyalty programs, referral incentives, and other strategies can help increase client engagement and loyalty.