• [Marketing Edition] Key Ingredients for Multilingual ABM | With Becks Powell and Bruno Combart | beyondthewords

  • Aug 14 2024
  • Duración: 25 m
  • Podcast

[Marketing Edition] Key Ingredients for Multilingual ABM | With Becks Powell and Bruno Combart | beyondthewords

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  • Resumen

  • Welcome to a new episode of Beyond the Words, where we speak to Becks Powell. Becks has worked for leading #B2B agencies before moving client-side. She is now Senior Marketing Manager, ABM and Demand Generation, at Riverbed. In this podcast, she speaks about regional alignment of global strategies in #ABM, the importance of ABM in the overall branding strategy, and why good #localization is key. Enjoy!

    Thanks for listening! Please don’t forget to subscribe to our channel and to let us know your thoughts in the comments below. You can also write to beyondthewords@zeitgeist.global. We’d love to hear from you.

    #marketingtranslation #EMEAmarketing #globalmarketing #b2bmarketing #transcreation
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