• Discover the secret technology that could change how you see election media

  • Aug 14 2024
  • Duración: 2 m
  • Podcast

Discover the secret technology that could change how you see election media

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  • Misinformation in AI-generated content presents a challenge during election seasons. Distinguishing fact from fiction in media becomes crucial with the rise of deepfakes and misleading information. Proposed solutions include content credentials, advocated by Adobe's Andy Parsons, which serve as metadata "nutrition labels" for digital content, indicating AI involvement in creation or alterations. These credentials enhance transparency around digital media production, especially during breaking news and elections. Creators can utilize tools like Photoshop and Microsoft Designer to embed these credentials. OpenAI employs this technology in images generated by its DALL·E 3 model, while Google explores tracking content origins on its platforms, including YouTube. Leica has launched a camera capable of embedding content credentials into photos, and TikTok has become the first social media platform to label AI-generated content accordingly. The adoption of content credentials aims to establish a trust framework for consumers to verify information and rely on reputable sources.

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