• Selling Negative Features Increases Sales | 437

  • Aug 15 2024
  • Duración: 6 m
  • Podcast

Selling Negative Features Increases Sales | 437

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  • Resumen

  • Addressing and highlighting negative features in a sales pitch can be used to pivot to the positive and ultimately increase credibility and sales.
    • Mentioning a negative feature can increase credibility and be used to bolster a product or service in sales.
    • Addressing product weaknesses proactively in sales conversations can help regain control and pivot to the positive.
    • Raise the negative features in a sales pitch, then pivot to highlight the positive outcomes.
    • Customers may initially see too many features as a negative, but they will realize the need for them as their business grows.
    • Training may seem too long, but for a sophisticated product like ours, it's essential for maximizing return on investment.
    • Turn negative features into positives by listing weaknesses, raising the negative, pivoting with "however", and concluding with a positive statement to control your presentation.
    • Check out the Sales Velocity Academy for fast courses to help you sell more, and remember to sell hard when you know how.
    • It's important for a speaker to focus on delivering real content, engaging the audience, and motivating them, with the main goal being to make the client look good.

    Summary for: https://youtu.be/cD9pJtK8GAQ by Eightify
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