In this episode of The Agency Hour Podcast, Troy Dean welcomes Simon Kelly, Director of Seriously Good Design (SGD), a thriving digital marketing and web design agency based in Melbourne. With a deep focus on creating lasting client relationships through strategic roadmaps, Simon shares his journey from managing project-based work to building a sustainable, recurring revenue model that has fuelled significant growth for his agency.

Simon delves into the transformative power of digital strategy roadmaps, explaining how they’ve helped SGD move beyond the traditional proposal process to offer clients a comprehensive, long-term plan that drives measurable results. By focusing on strategy over tactics, Simon has been able to streamline operations, align client expectations, and significantly boost both client satisfaction and agency profitability.

Troy and Simon also explore the role of AI in modern digital strategies, discussing when and how AI can be effectively integrated into client roadmaps, and when it’s best to stick to proven methods. They share insights on the future of digital agencies, the importance of staying ahead of industry trends, and the potential impact of emerging technologies on client relationships and agency growth.

This episode is packed with practical advice for agency owners looking to enhance their strategic approach, build stronger client partnerships, and leverage AI to optimize their operations. Simon’s experience and insights offer valuable lessons for any agency aiming to transition from project-based work to a more stable and scalable revenue model.

Whether you’re struggling to create effective strategies, curious about integrating AI into your services, or simply looking for ways to grow your agency sustainably, this episode provides a wealth of actionable insights and expert advice.

Handy Links:

MavCon

Paid Discovery

HighLevel

Seriously Good Design

WIX

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