• The Brand Blueprint - Case Studies in Market Research | Warby Parker and New Coke

  • Sep 7 2024
  • Duración: 7 m
  • Podcast

The Brand Blueprint - Case Studies in Market Research | Warby Parker and New Coke

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  • Resumen

  • In this episode of The Brand Blueprint, hosted by Heloise Lanoix, we dive into the crucial role of market research and consumer insights in brand success. Featuring a detailed case study of Warby Parker's innovative business model and a cautionary tale of New Coke's market misfire, this episode highlights the importance of understanding consumer needs and preferences.

    Learn how Warby Parker leveraged market research to transform the eyewear industry, and what went wrong with Coca Cola's New Coke launch. Subscribe for more insights and strategies to elevate your brand.

    00:00 Introduction to Brand Building

    00:35 Case Study: Warby Parker's Market Research Success

    01:24 Warby Parker's Strategic Implementation

    02:30 The Importance of Consumer Insights

    03:08 Case Study: The New Coke Debacle

    04:45 Lessons Learned from New Coke

    05:35 Conclusion and Further Learning
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