Everything we read is coloured by its typeface. And humans read a lot, so font choices probably affect more people than any other field of design.

In our daily lives, we rarely appreciate how much work goes into good type decisions, and how much energy we spend accommodating bad ones.

Every day, by choice or otherwise, we read messages, posters, menus, documents, web pages, and, of course, books. Not only did someone design their layout, but someone designed the fonts in that layout. Every single letter was painstakingly designed. And every letterform has a personality: it’s trying to make you feel something, just like Comic Sans feels like silliness, and Times New Roman feels like school.

In this episode, Arthur talks to type designer Thomas Jockin. Thomas is the founder of TypeThursday, a worldwide community of type designers, and a lecturer in design and philosophy. They discuss how type decisions are made, how type designers work on new and existing typefaces, how fonts can make it easier for people to understand what they read, and what technological advances mean for type design, for reading, and for society.

Links from the show:

• The End of Print: the Graphic Design of David Carson by Lewis Blackwell
• Lexend
• Readex Pro on Google Fonts
• Quicksand on Google Fonts
• TypeThursday
• Exploring Hangul with Aaron Bell
• Digital Transformation in Design: Processes and Practices, edited by Laura S. Scherling
• Electric Book Works