• The Lean Growth Playbook ft. Candywriter & Random Logic Games

  • Sep 27 2024
  • Duración: 44 m
  • Podcast

The Lean Growth Playbook ft. Candywriter & Random Logic Games

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  • Resumen

  • Discover the game-changing lean growth strategies game studios are using to skyrocket their games to the top of the charts with lean teams and AI tools. Growth marketing experts from Candywriter and Random Logic Games join Upptic to share the strategies and tools they are using to increase their marketing output while reducing costs.


    CHAPTERS

    00:00 – Opening segment

    01:53 – The gaming landscape

    05:00 – Staying efficient and profitable

    08:36 – Disruptive technologies in gaming

    12:02 – How big is your growth team?

    14:15 – Building effective lean growth teams

    17:33 – Specialized vs. broad skillsets

    22:00 – Necessary skills for growth teams

    23:29 – Tools and innovation for efficiency

    30:10 – Adapting workflows to new tools

    33:05 – Transition to Q&A

    33:13 – Q: What % of revenue should go to growth?

    36:02 – Q: How important are influencers in growth?

    38:52 – Q: What are retention evaluation strategies?

    41:16 – Q: How do you introduce game mechanics?

    42:12 – Closing segment


    Get more games growth insights and support at upptic.com!


    #Gaming #Marketing #Advertising #GameDev #GameIndustry #UserAcquisition #Creatives #DataAnalytics
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