B2C-B2B: The Role of a Marketing Continuum in Software Design
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Narrado por:
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Peyman Khodabandehloo
Acerca de esta escucha
There are two software worlds. There is the beautiful functional world of smart “tech” appliances that do Star Trek things. Then there is the world of Healthcare.gov and complex software in financial services, health care, and government, such as maintaining and securing the Department of Veterans Affairs.
As executives, system or user-experience designers, or product managers in software or software-dependent industries, we are exposed to a tremendous amount of marketing exuberance and bravado. We need answers to the many questions coming at us unrelentingly asking for decisions. Separating hype from utility can be difficult in software.
How do we better predict software acquisition outcomes in the field? How do we accomplish an order of magnitude increase in development efficiency? This book sheds light on two different sets of rules for technology along a continuum of values. These rules can determine success or failure before projects even start. Different technology acquisition criteria and different system requirements require different approaches and rules of engagement. This reality becomes manifest in contexts where we don’t even have a common language for the discussion of critical decisions. This book is an attempt to display ways to quickly establish necessary meaningful consensus in critical enterprise software development and acquisition decision making. It’s a simple way to begin quantitative, objective conversations about some of our consequential constructs in the software-enabled world. No one, including our best and brightest, really has this stuff figured out, despite many claims, as our post-pandemic and during-pandemic systemic breakdowns have shown.
This book attempts to shed some light on why our software world may be rapidly deteriorating from the proverbial “below” while moving ever onward and upward at other levels.
©2023 Peyman Khodabandehloo (P)2023 Peyman KhodabandehlooLos oyentes también disfrutaron...
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De: John Rossman
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The Amazon Way on IoT
- 10 Principles for Every Leader from the World's Leading Internet of Things Strategies
- De: John Rossman
- Narrado por: Christopher Lane
- Duración: 5 h y 13 m
- Versión completa
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General4 out of 5 stars 191
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Narración:4.5 out of 5 stars 165
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Historia4 out of 5 stars 160
The Amazon Way on IoT is for the leader who wants to understand how the Internet of things is transforming business and society. Listeners will discover business cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach through understanding Amazon's and other leading companies sophisticated IoT technologies and strategies.
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3 out of 5 stars
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Very insightful, but quite boring
- De Riaan en 02-21-17
De: John Rossman
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Driving Digital
- The Leader's Guide to Business Transformation Through Technology
- De: Isaac Sacolick
- Narrado por: Tom Parks
- Duración: 10 h y 13 m
- Versión completa
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General4 out of 5 stars 43
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Narración:4.5 out of 5 stars 37
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Historia4 out of 5 stars 35
The race is on to become a digital enterprise. Every organization has a plan for updating products, technologies, and business processes. But that's not enough anymore. With disruptive startups outperforming industry stalwarts, executives everywhere are pushing greater growth and innovation. Staying competitive demands a complete digital transformation.
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5 out of 5 stars
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Best book I have read on Digital Transformation
- De Holistic Health en 10-20-17
De: Isaac Sacolick
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Human + Machine
- Reimagining Work in the Age of AI
- De: Paul R. Daugherty, H. James Wilson
- Narrado por: Jamie Renell
- Duración: 5 h y 55 m
- Versión completa
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General4 out of 5 stars 333
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Narración:4.5 out of 5 stars 284
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Historia4 out of 5 stars 284
Look around you. Artificial intelligence is no longer just a futuristic notion. It's here right now - in software that senses what we need, supply chains that "think" in real time, and robots that respond to changes in their environment. Twenty-first-century pioneer companies are already using AI to innovate and grow fast. The bottom line is this: Businesses that understand how to harness AI can surge ahead. Those that neglect it will fall behind. Which side are you on?
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3 out of 5 stars
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A golf course book
- De C. Surdak en 07-30-18
De: Paul R. Daugherty, y otros
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What to Do When Machines Do Everything
- How to Get Ahead in a World of AI, Algorithms, Bots, and Big Data
- De: Malcolm Frank, Paul Roehrig, Ben Pring
- Narrado por: Eric Jason Martin
- Duración: 7 h y 28 m
- Versión completa
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General4.5 out of 5 stars 270
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Narración:4.5 out of 5 stars 239
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Historia4.5 out of 5 stars 238
What to Do When Machines Do Everything is a guidebook to succeeding in the next generation of the digital economy. When systems running on artificial intelligence can drive our cars, diagnose medical patients, and manage our finances more effectively than humans, it raises profound questions on the future of work and how companies compete.
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2 out of 5 stars
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Assumes that machine learning will grow very slow
- De Nathan Burnham en 05-06-17
De: Malcolm Frank, y otros
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The Future of the Professions
- How Technology Will Transform the Work of Human Experts
- De: Richard Susskind, Daniel Susskind
- Narrado por: John Lee
- Duración: 12 h y 39 m
- Versión completa
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General4 out of 5 stars 271
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Narración:4 out of 5 stars 224
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Historia4 out of 5 stars 223
This book predicts the decline of today's professions and describes the people and systems that will replace them. In an Internet society, according to Richard Susskind and Daniel Susskind, we will neither need nor want doctors, teachers, accountants, architects, the clergy, consultants, lawyers, and many others to work as they did in the 20th century.
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3 out of 5 stars
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I Hope It's Not All True
- De John en 05-01-16
De: Richard Susskind, y otros
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Designing for Growth
- A Design Thinking Tool Kit for Managers
- De: Jeanne Liedtka, Tim Ogilvie
- Narrado por: Nicol Zanzarella
- Duración: 6 h y 35 m
- Versión completa
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General4 out of 5 stars 103
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Narración:4 out of 5 stars 86
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Historia4 out of 5 stars 85
Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
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4 out of 5 stars
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Audiobook requires regular book
- De GoingGoingGone... en 07-01-18
De: Jeanne Liedtka, y otros
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Design Thinking in Business and IT: Overview, Techniques and Example Workshop
- De: Florian Heuer
- Narrado por: Bryan Stout
- Duración: 1 h y 4 m
- Versión completa
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General4 out of 5 stars 88
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Narración:4 out of 5 stars 75
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Historia3.5 out of 5 stars 75
You might've talked about innovation with your IT department or software development agency lately and the words "design thinking" were surely mentioned. So what is it? Just another piece of business jargon to add to your arsenal or a useful tool? Or maybe even an overestimated hype? Nowadays every organization or business runs into a myriad of problems as business models become increasingly more complex. Globalization and advances in communication and technology, all add up to creating unique opportunities but also new challenges that are not easy to solve applying the old tested methods.
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4 out of 5 stars
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Basic design thinking lesson
- De Preston en 04-09-16
De: Florian Heuer
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Digital Transformation
- Survive and Thrive in an Era of Mass Extinction
- De: Thomas M. Siebel
- Narrado por: Thomas M. Siebel
- Duración: 9 h y 8 m
- Versión completa
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General4.5 out of 5 stars 424
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Narración:4 out of 5 stars 347
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Historia4.5 out of 5 stars 347
The confluence of four technologies - elastic cloud computing, big data, artificial intelligence, and the internet of things - writes Siebel, is fundamentally changing how business and government will operate in the 21st century. Siebel masterfully guides listeners through a fascinating discussion of the game-changing technologies driving digital transformation and provides a roadmap to seize them as a strategic opportunity.
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5 out of 5 stars
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The bible for your Digital Transformation projects
- De GR7381 en 07-19-19
De: Thomas M. Siebel
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Machine, Platform, Crowd
- Harnessing Our Digital Future
- De: Erik Brynjolfsson, Andrew McAfee
- Narrado por: Jeff Cummings
- Duración: 10 h y 57 m
- Versión completa
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General4.5 out of 5 stars 1,200
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Narración:4.5 out of 5 stars 1,007
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Historia4.5 out of 5 stars 1,002
In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
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5 out of 5 stars
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Both How AND Why for Techies
- De Dan Collins en 08-11-17
De: Erik Brynjolfsson, y otros
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Power and Prediction
- The Disruptive Economics of Artificial Intelligence
- De: Ajay Agrawal, Joshua Gans, Avi Goldfarb
- Narrado por: Tom Beyer
- Duración: 10 h y 7 m
- Versión completa
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General4.5 out of 5 stars 102
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Narración:4.5 out of 5 stars 89
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Historia4 out of 5 stars 89
In their bestselling first book, Prediction Machines, eminent economists Ajay Agrawal, Joshua Gans, and Avi Goldfarb explained the simple yet game-changing economics of AI. Now, in Power and Prediction, they go deeper, examining the most basic unit of analysis: the decision. The authors explain that the two key decision-making ingredients are prediction and judgment, and we perform both together in our minds, often without realizing it.
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5 out of 5 stars
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Inspire system thinking with informative examples
- De Lucy A. Pithecus en 11-16-22
De: Ajay Agrawal, y otros
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The Toyota Way
- 14 Management Principles from the World's Greatest Manufacturer
- De: Jeffrey K. Liker
- Narrado por: Grover Gardner
- Duración: 4 h y 36 m
- Versión completa
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General5 out of 5 stars 55
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Narración:4.5 out of 5 stars 42
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Historia5 out of 5 stars 42
In factories around the world, Toyota consistently makes the highest-quality cars with the fewest defects of any competing manufacturer, while using fewer man-hours, less on-hand inventory, and half the floor space of its competitors. The Toyota Way is the first book for a general audience that explains the management principles and business philosophy behind Toyota's worldwide reputation for quality and reliability.
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5 out of 5 stars
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A good short intro
- De Shane K. en 07-16-24
De: Jeffrey K. Liker