Before You Know It

The Unconscious Reasons We Do What We Do

De: John Bargh PhD

Narrado por: George Newbern

Dr. John Bargh, the world's leading expert on the unconscious mind, presents a groundbreaking book, 20 years in the making, that gives us an entirely new understanding of the hidden mental processes that secretly govern every aspect of our behavior.

For more than three decades, Dr. John Bargh has been responsible for the revolutionary research into the unconscious mind, research that informed best sellers like Blink and Thinking Fast and Slow. Now, in what Dr. John Gottman said "will be the most important and exciting book in psychology that has been written in the past 20 years", Dr. Bargh takes us on an entertaining and enlightening tour of the forces that affect everyday behavior while transforming our understanding of ourselves in profound ways.

Telling personal anecdotes with infectious enthusiasm and disclosing startling and delightful discoveries, Dr. Bargh takes the listener into his labs at New York University and Yale where he and his colleagues have discovered how the unconscious guides our behavior, goals, and motivations in areas like race relations, parenting, business, consumer behavior, and addiction. He reveals what science now knows about the pervasive influence of the unconscious mind in who we choose to date or vote for, what we buy, where we live, how we perform on tests and in job interviews, and much more. Because the unconscious works in ways we are completely unaware of, Before You Know It is full of surprising and entertaining revelations as well as tricks to help you remember to-do items, shop smarter, and sleep better.

Destined to be a best seller, Before You Know It is an intimate introduction to a fabulous world only recently discovered, the world that exists below the surface of your awareness and yet is the key to knowing yourself and unlocking new ways of thinking, feeling, and behaving.

©2017 John Bargh (P)2017 Simon & Schuster, Inc.

down to earth and grounded in solid research

I admire this author, especially in contrast to so many other personalities who philosophize in the consciousness space.

This book is for anyone who wants to know what's going on under the surface in their own minds.

Great read!

I found this book to be very insightful and well narrated. I will definitely use what I have learned.

Makes Unconscious Psych Theory Actionable

Author does a great job of turning Unconscious psychology science from interesting facts to an Actionable framework. Loved the book and think it will stay with me for a while.

Super interesting!

Fascinating and informative. Just finished. Starting over. Want to hear it again. A truly useful book!

Interesting and well written!

I thoroughly enjoyed this book. It was engaging and easy to listen to. Will probably re-listen to it in the future.

Buy it, read it, and learn it.

Helped to explain unconscious biases. Great book. Maybe we don't really make a lot of conscious decisions.

Love books that go quick. Well put!

Great storyline with in-depth discussions on how we tick. Definitely great material to read or listen.

Great read

Thank you for writing this book! I highly reccomend this to anyone even remotely interested.

Entertaining & educational

Great insights into our subconscious minds, influences, and motivations! Highly recommend. Loved the data presentation and personal stories.

Great book with valuable information

This is a great book filled with valuable insights and information to help you realize there’s a lot more going on inside your brain than what you might think. I highly recommend this book for coaches, parents and teachers.