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Ça ne marchera jamais !
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Resumen del Editor
"Cette histoire raconte comment nous sommes passés des shampoings personnalisés à Netflix. C'est aussi le récit de la vie incroyable d'une idée : du rêve au concept, puis du concept à la réalité. Et de la manière dont les choses que nous avons apprises tout au long de ce cheminement - deux types lançant des idées dans une voiture, puis une dizaine de personnes devant des ordinateurs dans une ancienne banque, jusqu'à des centaines d'employés regardant grimper la cote boursière de notre société - a changé nos vies."
En 1997, Marc Randolph et Reed Hastings fondent Netflix, à l'origine une entreprise de vente et location de DVD en ligne. Comment cette petite société à taille humaine en laquelle personne ne croyait est-elle devenue l'incontournable leader mondial du streaming vidéo ?
Dans ce livre audio, Marc Randolph, cofondateur et premier directeur général de Netflix, révèle les méthodes qu'il a découvertes pour obtenir ce que l'on veut, aussi bien dans les affaires que dans son quotidien. Ponctué d'histoires extraordinaires de la Silicon Valley, Ça ne marchera jamais ! nous prodigue les meilleurs conseils pour devenir un entrepreneur de talent, dans son métier comme dans sa vie.
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