Chocolate Fortunes
The Battle for the Hearts, Minds, and Wallets of China's Consumers
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Chocolate Fortunes
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Narrado por:
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Eddie Eagle
Acerca de esta escucha
As China comes into its own as a world economic power, a new, huge consumer class is emerging, hungry for all things Western. In this land where 25 years ago most of the population had never tasted chocolate, five icons of Western business are now slugging it out in a battle royal to see which will become the Emperor of Chocolate in China. Chocolate Fortunes offers the first inside look at the battle for China's newfound chocolate addiction. The book devotes individual chapters to each of the five major players Hershey, Nestle, Cadbury, Mars, and Ferrero and the trials they face as they attempt to dominate their market in an enigmatic and still-developing economy.
More broadly, Chocolate Fortunes examines the unique opportunities and challenges inherent in the Chinese business universe. Probing not only the economic, political, and cultural conditions that have given rise to a seemingly insatiable new market, the book delves into the mystique of chocolate itself and how it captivates not just the Chinese, but people all over the world.
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Lo que los oyentes dicen sobre Chocolate Fortunes
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total3 out of 5 stars
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Ejecución1 out of 5 stars
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Historia4 out of 5 stars
- Book Reviewer
- 06-20-16
horrible narration
The poorly cast narrator mangled all Chinese words. Kind of a problem for a book about China. Book is excellent otherwise.
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