Choose Your Customer
How to Compete Against the Digital Giants and Thrive
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Choose Your Customer
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Narrado por:
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Chris Sorensen
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Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon, who are stealing their customers and cornering every conceivable market and service. There is, however, a way for companies to survive - and win - in this era of digital behemoths. Choose Your Customer is a powerful customer-targeted guide that can help managers level the playing field against their biggest competitors.
Written by Jonathan Byrnes, the legendary MIT-based expert on profits, pricing, and strategy, and John Wass, a key member of the team that made Staples a major national brand, Choose Your Customer shows you how to: identify the customers who are the most profitable - and focus on them; provide services and experiences that can't be replicated by the tech giants, no matter how much data they have or how much automation they use; support your chosen customers' diverse and rapidly evolving needs to accelerate profitability and growth; and focus on your real profit core and build dominance in your specific target market.
From unbeatable customer service to superior pricing and product selection, Choose Your Customer provides detailed and actionable advice on how to compete successfully with the aggressive giants, grow your customer base, and increase your profits for lasting success.
©2021 Jonathan L. S. Byrnes and John S. Wass (P)2021 McGraw Hill-Ascent AudioLos oyentes también disfrutaron...
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Very very inspirational to me.
- De Fábio en 06-12-17
De: Charles A. O'Reilly III, y otros
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Competition Demystified
- A Radically Simplified Approach to Business Strategy
- De: Judd Kahn, Bruce C. Greenwald
- Narrado por: Timothy Andrés Pabon
- Duración: 14 h y 22 m
- Versión completa
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General4.5 out of 5 stars 55
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Narración:4.5 out of 5 stars 46
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Historia4.5 out of 5 stars 45
Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his co-author, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
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3 out of 5 stars
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Prof, we need the figures/graphs that’s in the the book
- De sid en 12-25-20
De: Judd Kahn, y otros
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The Amazon Way on IoT
- 10 Principles for Every Leader from the World's Leading Internet of Things Strategies
- De: John Rossman
- Narrado por: Christopher Lane
- Duración: 5 h y 13 m
- Versión completa
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General4 out of 5 stars 191
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Narración:4.5 out of 5 stars 165
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Historia4 out of 5 stars 160
The Amazon Way on IoT is for the leader who wants to understand how the Internet of things is transforming business and society. Listeners will discover business cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach through understanding Amazon's and other leading companies sophisticated IoT technologies and strategies.
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3 out of 5 stars
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Very insightful, but quite boring
- De Riaan en 02-21-17
De: John Rossman
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Attacker's Advantage
- Turning Uncertainty into Breakthrough Opportunities
- De: Ram Charan
- Narrado por: Mark Bramhall
- Duración: 6 h y 8 m
- Versión completa
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General4 out of 5 stars 83
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Narración:4 out of 5 stars 68
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Historia4 out of 5 stars 69
In The Attacker's Advantage, Charan reveals the upside of uncertainty for those leaders who are nimbly positioned to anticipate the catalysts of disruption and embrace change. He updates and adapts the principles of his previous best sellers to address the current turbulent business environment, cutting through the veil of complexity to concentrate on the new customer needs and expectations and providing the tools for corporate leaders to take their companies to a higher level.
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4 out of 5 stars
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Fantastic book - volume lower than usual
- De James Gajewski en 06-14-15
De: Ram Charan
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Playing to Win
- How Strategy Really Works
- De: Roger L. Martin, A.G. Lafley
- Narrado por: LJ Ganser
- Duración: 7 h y 9 m
- Versión completa
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General4.5 out of 5 stars 1,382
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Narración:4.5 out of 5 stars 1,098
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Historia4.5 out of 5 stars 1,093
Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.
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3 out of 5 stars
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The P&G Story
- De lniles en 04-14-15
De: Roger L. Martin, y otros
Lo que los oyentes dicen sobre Choose Your Customer
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total1 out of 5 stars
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Ejecución1 out of 5 stars
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Historia1 out of 5 stars
- Jen-Ban Ho
- 12-28-21
Wow. What a snoozer.
Don’t waste your time. Lots of supposed anecdotes. Real or not, they are not interesting nor useful.
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