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Corso di Scrittura Emozionale [Emotional Writing Course]
- La Psicologia Dietro Alla Persuasione [The Psychology Behind Persuasion]
- Narrado por: Easy Edizioni
- Duración: 1 h y 45 m
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Corso di Scrittura Emozionale [Emotional Writing Course]
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Resumen del Editor
Grazie a questo corso sarai in grado di migliorare la tua tecnica di scrittura. Imparerai ad individuare i bisogni del lettore e ad intercettare i suoi desideri inconsci.
Ti insegnerò inoltre a strutturare il testo in maniera semplice ed efficace, a trovare idee per i tuoi testi e a creare una connessione emozionale autentica con il tuo lettore.
Un corso per tutti coloro che desiderano migliorare le proprie skill di copywriting narrativo e commerciale.
COSA IMPARERAI:
- Cos'è il Copywriting Emozionale?
- Intercettare i Bisogni: Curiosità, Indipendenza, Potere, Risparmio, Accettazione
- I Trigger di Competizione, Famiglia, Idealismo, Onore e Contatto Sociale
- I Trigger di Status, Tranquillità, Esercizio Fisico, Romanticismo e Serenità
- Obiettivi, Obiezioni, Target, Storytelling, Giustificare con Logica ed Empatia
- Tecniche Emozionali e Logiche: Urgenza, Comparazione, Cifre, CTA, Domande e Guidare il Lettore
- Trifecta Neuro Affective, Coinvolgimento Emotivo, Testimonianze e Personalizzazione del messaggio
- Struttura del testo, Tipologie, Concept, Scaletta e Tecniche Creative a Blocchi
Please note: This audiobook is in Italian.
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