Day Trading Attention

How to Actually Build Brand and Sales in the New Social Media World

De: Gary Vaynerchuk

Narrado por: Gary Vaynerchuk

Duración: 8 h y 24 m

Resumen del Editor

“One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.”—Michael Rubin, CEO of Fanatics

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

In his 2013 bestseller Jab, Jab, Jab, Right Hook, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivizing new styles of content. New skills are necessary to create advertising that builds brand and sales.

In his latest book, Vaynerchuk argues that today’s fast-growing businesses, brands, content creators, and influencers have one thing in common: They mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the “TikTokification of Social Media.” Increasingly, platforms are distributing content based on what users are interested in, rather than who they follow.

Small businesses, large corporations, and creators can take advantage of this trend to develop brand and grow sales by producing relevant, strategic content, even if they don’t have an audience. But how does one make relevant content? What should advertisements look like, in this new world?

In this book, Vaynerchuk provides detailed answers to these questions and more, revealing the tactics to master modern advertising with strategies you can apply to the moment you’re currently living in.

Supplemental enhancement PDF accompanies the audiobook.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2024 Gary Vaynerchuk (P)2024 HarperCollins Publishers

Marketing Genius

Gary Vee never fails to impress me with his knowledge behind content production and trading attention daily. This book provides the necessary tools for becoming successful in the marketing landscape.

Amazing Book - Must Read

Shoutout to Gary Vaynerchuk on his new book 'Day Trading Attention'

I've been following Gary since 2017 and credit a lot of my success and growth from him. Particularly taking risks on social media, being more accountable, and practicing patience long-term.

Have also read 3 of his books and here are my top takeaways for 'Day Trading Attention' 👇👇👇

1. Attention is the key to everything. Distraction is so high now if you don't get good at social, you will get left behind. It's not enough just to post anymore though. You have to be a student of the game and keep improving and making tweaks. It takes work!

2. We're in the golden age of social. It will continue to get harder and cost more MONEY. We will look back and regret not getting active on more platforms. Stop complianing and start posting.

3. If you're sticking to 1 platform you are taking a lot of risk. I need to branch out into other areas such as Facebook and YouTube Shorts. I'm picking those because they're underutilized and have high upside compared to Instagram and TikTok which have massive Supply.

Otro gran libro de Gary

Este libro es una guía práctica sumamente actualizada de cómo aprovechar las mejores prácticas de marketing y branding en plataformas digitales y redes sociales, con mucho detalle y ejemplos de cada estrategia. ¡Magnífico trabajo!

Bonus off scripts is a plus!

I bought the book too and like reading along or going to it for more time to meditate on what I heard. And besides Gary convinces you to get the book… But the audiobook, any audiobook of Gary’s is a must because it’s like a personal lesson from him and he includes his off script material and his famous inflections in the reading. You get more than the book!

Entrepreneurs need to hear this!

As a video marketing strategist, I've been following Gary V for several years now, and he's always had his fingers on the pulse when it comes to monetizing trends and identifying audiences. But this is by far his best contribution. His does a remarkable job at breaking down super complex ideas into simple modules. This isn't just a book, It's a go-to manual that will serve as an excellent guide for people new to business and marketing, as well as seasoned veterans who want a better understanding of social media. It's incredibly dense with mind-blowing concepts as well as practical advice that you can start applying right away. I'm going to re-read this book at least four or five more times and taking notes to put together an action plan. A big thank you to Gary and his team for their knowledge and generosity!

This book is a gold mine of knowledge! A must read and listen!

Fantastic Book! Will be picking up the hard copy too! Thank you so much Gary for everything you do!!

No BS real practical strategies and tactis

I have a seven figure digital advertising agency. I have been on the business since the dawn of facebook, and this is probably the best book i have read about how to do digital marketing the right way. This is pure gold.

A must read in 2024!

Everyone from sales to CEO needs to take the time to absorb the wealth of information in this book. I knew that it would be beneficial but my expectations were blown away by leaps & bounds. The way Gary breaks down top social media channels & the thought provoking ideas he supplies in this book is truly unmeasurable in the aspect of success & growth of literally any business. Marketing Managers, small business owners & sales departments especially need to read this if you’re having a hard time convincing the powers that be in your company to expand into multiple social media channels!! This book will help you overcome that hurdle! Highly recommended!

If this doesn't help you get better at Social Media, I don't know what will

A detailed social media handbook to test and try what works for "your" business or brand. Try everything and you'll really find something that really hits for you.

Absolutely Must Listen To

Absolute must-listen for anyone looking to enhance their social media strategy and build a powerful brand. I started with the Audible version, and Gary’s engaging narration immediately pulled me in. His energy and passion are contagious, making the experience both educational and entertaining.

What makes this audiobook truly special are the moments when Gary goes off script. His breakout comments, personal anecdotes, and additional insights are the true gems. These off-the-cuff remarks add layers of understanding and context that you won't find in the written text, making the Audible experience incredibly enriching.

Gary frequently reminds listeners to get the physical book, and at first, I found this amusing. But I quickly realized how practical this advice is. Switching back and forth between Audible and the enhanced features can be a bit challenging, so having the hard copy is a game-changer. I ended up ordering the physical book, and it now sits on my office desk as a crucial resource.

The insights in "Day Trading Attention" are invaluable. Gary emphasizes that social algorithms now prioritize interests over people, highlighting the importance of creating valuable, relevant content. His advice on mastering either short or long-form content has been particularly useful, helping me better engage with my audience.

This book isn't just about social media; it covers a wide range of topics including influencer marketing, paid media advertising, and building a community around your brand. Gary’s strategies for leveraging modern attention channels have already had a significant impact on my approach to content creation and audience engagement.

I’ve read the hard copy once and am gearing up for a second, more detailed read-through. This time, I plan to mark up the pages and treat it like a textbook, extracting every bit of wisdom it offers.

If you’re serious about mastering the art and science of storytelling in today’s digital age, "Day Trading Attention" is essential. I highly recommend buying both the Audible and the physical book. They provide different experiences that complement each other perfectly. Listen to the audiobook for Gary's dynamic performance and those priceless off-script insights, then use the physical book as a textbook to deepen your understanding and apply the strategies effectively. You won’t regret it.