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Det magiske vendepunkt
- Hvordan små ændringer bliver til store forandringer
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Resumen del Editor
Bogen analyserer kriminalitet, anti-rygekampagner, modetrends, børneudsendelser, rygter og et væld af andre eksempler på smitsom adfærd. Men først og fremmest viser den, hvordan én kreativ person - med et lille, velanbragt skub - kan forandre hele verden. "Det magiske vendepunkt" er et uvurderligt redskab for alle, som beskæftiger sig med sociale medier, politik, reklame, markedsføring, journalistik eller græsrodsarbejde i ordenes bredeste forstand. Sammenlagt har bogen ligget på New York Times' bestsellerliste i mere end syv år.
Reseñas de la Crítica
Bogen er velskrevet, eksemplerne gennemarbejdede og til tider fortryllende morsomme.
-- Journalisten
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