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Deutsche Unternehmen als Global Leader
- Narrado por: Uwe Prasse
- Duración: 2 h y 21 m
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Deutsche Unternehmen als Global Leader
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Resumen del Editor
Ich erzähle von 4 deutsche Unternehmen, die es vom kleinen 1-Mann Betrieb Anfang des 19. Jahrhunderts geschafft haben zum Global Leader zu werden.
Trotz aller Widrigkeiten, wie zwei Weltkriege, die große Rezession oder die Enteignung haben es Harald Riegel sen., Robert Bosch oder die Dassler Brüder geschafft globale Leader in ihren jeweilige Industrien aufzubauen.
Ihr hört von Pele´s Schuhtrick im Weltmeister Finale 1970 oder wie Harald Riegel auf die weltbekannte Gold Bären Form für seine Naschereien kam.
Was ist auch heute noch der Renner, der meist verkaufte Schuh bei Birkenstock ?
Höre von den spannenden Anfängen der Gebrüder Dassler und über den verbitterten Krieg der beiden Brüder, was zu den beiden größten Sportartikel Firmen der Welt führte.
Höre, was als 1-Mann Familienbetrieb begann und 150 Jahre später zu den TOP 5 der jeweiligen Branche wurde.
Ich erzähle von den Anfängen der Unternehmen, über die erste Marktpositionierung, den Wiederaufbau nach dem 2. Weltkrieg und die Diversifizierung bis hin zum IPO und oft auch zum Global Player, wie bei Birkenstock, Adidas und Puma sowie bei HaRiBo und BOSCH.
Dabei wähle ich bewusst eine einfache Sprache, die auch jeder ohne BWL oder Marketing Studium versteht.
Es ist kein Handelsblatt Bericht, sondern ein Hörbuch das der Hörer unterwegs in der Bahn oder im Auto oder zu Hause entspannt auf dem Sofa hören kann.
In deiner Audible-Bibliothek findest du für dieses Hörerlebnis eine PDF-Datei mit zusätzlichem Material.
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