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Digital Makeover
- How L'Oréal Put People First to Build a Beauty Tech Powerhouse
- Narrado por: Janet Metzger
- Duración: 7 h y 26 m
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Resumen del Editor
Digital Makeover: How L'Oreal Put People First to Build a Beauty Tech Powerhouse examines L'Oreal's successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L'Oreal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners.
Digital Makeover comprehensively describes L'Oreal's strategy, including:
- Maintaining market leadership in the face of disruption
- Believing in the transformative power of the organization, its legacy, and its people
- A social-centric approach to beauty tech, ecommerce, and digital services
- The company's successful play for market dominance in China
Case studies that showcase best practices for digital transformation across sectors
Digital Makeover is perfect for anyone interested in business strategy, marketing, or digital transformation, as well as businesspeople and leaders from inside and outside the beauty industry, and belongs on the shelves of anyone with an interest in organizational transformation, management, leadership, and digital strategies.
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Historia
Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
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mainly a tribute to the success of FB
- De Anonymous User en 10-07-18
De: Mike Hoefflinger