売れる！ EC事業の経営・運営 ネットショップ担当者、チームのための成功法則。
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
$0.99/mes por los primeros 3 meses
Exclusivo para miembros Prime: ¿Nuevo en Audible? Obtén 2 audiolibros gratis con tu prueba.
売れる！ EC事業の経営・運営 ネットショップ担当者、チームのための成功法則。
Compra ahora por $20.27
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
大谷 幸司
-
De:
-
坂本 悟史
Acerca de esta escucha
あの名著が再び！
販売だけでない「EC経営・運営」の秘訣が一冊に。
本書では、eコマースの仕事を「販売・業務・組織・戦略」の 4 分類に整理。
現代のEC販売、仕入れ・製造から受注・出荷までの業務、AIやリモートを活用した組織運営、商品開発やブランディング、会計や経営計画などの戦略までカバー。経営者の学び直し、担当者の育成、組織の共通言語に。
■ 前著は「伝説のバイブル」
前著「売れるネットショップ開業・運営」、通称 "黄色本" は、増刷16回・26,000部のベストセラー。その後、筆者の経営するコマースデザイン社が、ブログや講演などで発信した「697万文字・書籍約 70 冊分」のノウハウを体系化。
■ 著者メッセージ
この本は、あなたと同じ課題を持つ人が、試行錯誤してどう解決したかの「知恵の集大成」です。販促だけでは、問題を解決できません。未来に進むためには、現行の施策を点検し、業務を見直し、独自商品や販路開拓への投資が必要です。本書がお手伝いします。
■ 特典
本書の内容を理解した「AIコンサルタント」に質問し放題。実践をお手伝いします。
---概要---
■ 販売編
EC販売の構造
・ネット販売施策の3分類／選ばれるには／指標化・数値化
集客
・集客計画／SEO／検索連動型広告／ディスプレイ広告／純広告
・メルマガ／LINE活用／SNS運用／コンテンツマーケティング／プレスリリース
接客
・商品ページ制作／客単価UP／ECサイト・カテゴリ設計
追客
・リピート促進／イベント／クーポン／レビュー・UGC獲得
■ 業務編
EC業務の構造
・EC業務の3分類／商品マスタ／役割と指標の定義／目標設定
MD（マーチャンダイジング）
・在庫管理／季節性商品／商品削減／利益管理／価格最適化
SF（ストアフロント）
・商品登録／ページ制作／販促カレンダー／商品分析／広告運用・検証
BY（バックヤード）
・受注処理／システム導入／CS・出荷効率化／物流委託
■ 組織編
EC組織の構造
・組織の発展3段階／相互理解／生成AI活用
セルフマネジメント
・タスク管理・イシュー管理／問題解決／業務整理／指示出し
ワークマネジメント
・業務棚卸し／組織設計／人材採用・育成・外注／定例会議
チームマネジメント
・リーダーの役割／自発的な文化／プロジェクト管理／情報共有
■ 戦略編
EC戦略の構造
・戦略の3分類／ブラックオーシャン戦略／再投資
商品戦略
・顧客研究／商品企画／商品開拓／通販商品化／サービス強化
店舗戦略
・自店舗の強み分析／コンセプト定義／ブランディング
企業戦略
・会計分析／多モール展開・販路開拓／経営理念／経営計画
本タイトルには付属資料・PDFが用意されています。ご購入後、PCサイトのライブラリー、またはアプリ上の「目次」からご確認ください。
Relacionado con este tema
-
Take Control of Your Life
- How to Silence Fear and Win the Mental Game
- De: Mel Robbins
- Narrado por: Mel Robbins
- Duración: 10 h y 3 m
- Versión completa
-
General5 out of 5 stars 19,182
-
Narración:5 out of 5 stars 16,544
-
Historia5 out of 5 stars 16,404
Mel Robbins is back! The international bestselling phenomenon and creator of The Five Second Rule and Kick Ass with Mel Robbins returns to help you tackle the single biggest obstacle you face: fear. This life-changing Audible Original features a powerful mix of one-on-one life-coaching sessions and a personal narrative with vital take-aways that you can start using immediately.
-
5 out of 5 stars
-
Stop living in fear
- De Nike7 en 02-08-19
De: Mel Robbins
-
The Art of War
- De: Sun Tzu
- Narrado por: Aidan Gillen
- Duración: 1 h y 7 m
- Versión completa
-
General4.5 out of 5 stars 42,057
-
Narración:4.5 out of 5 stars 34,855
-
Historia4.5 out of 5 stars 34,436
The 13 chapters of The Art of War, each devoted to one aspect of warfare, were compiled by the high-ranking Chinese military general, strategist, and philosopher Sun-Tzu. In spite of its battlefield specificity, The Art of War has found new life in the modern age, with leaders in fields as wide and far-reaching as world politics, human psychology, and corporate strategy finding valuable insight in its timeworn words.
-
5 out of 5 stars
-
The actual book The Art of War, not a commentary
- De Nemo71 en 12-31-19
De: Sun Tzu
-
Never Finished
- Unshackle Your Mind and Win the War Within
- De: David Goggins
- Narrado por: David Goggins, Adam Skolnick, Jacqueline Gardner
- Duración: 11 h y 6 m
- Versión completa
-
General5 out of 5 stars 30,689
-
Narración:5 out of 5 stars 27,423
-
Historia5 out of 5 stars 27,332
Can’t Hurt Me, David Goggins’ smash hit memoir, demonstrated how much untapped ability we all have but was merely an introduction to the power of the mind. In Never Finished, Goggins takes you inside his Mental Lab, where he developed the philosophy, psychology, and strategies that enabled him to learn that what he thought was his limit was only his beginning and that the quest for greatness is unending.
-
5 out of 5 stars
-
He did it again!
- De Christian C. en 12-06-22
De: David Goggins
-
The High 5 Habit
- Take Control of Your Life with One Simple Habit
- De: Mel Robbins
- Narrado por: Mel Robbins
- Duración: 6 h y 57 m
- Versión completa
-
General5 out of 5 stars 9,266
-
Narración:5 out of 5 stars 8,074
-
Historia5 out of 5 stars 8,020
Don't let the title fool you. This isn't a book about high fiving everyone else in your life. You're already doing that. Cheering for your favorite teams. Celebrating your friends. Supporting the people you love as they go after what they want in life. Imagine if you gave that same love and encouragement to yourself. Or even better, you made it a daily habit. You'd be unstoppable. In this book, Mel teaches you how to start high fiving the most important person in your life, the one who is staring back at you in the mirror: YOURSELF.
-
3 out of 5 stars
-
Narrator issues.
- De Jesse en 10-05-21
De: Mel Robbins
-
Traction
- Get a Grip on Your Business
- De: Gino Wickman
- Narrado por: Kevin Pierce
- Duración: 6 h y 56 m
- Versión completa
-
General4.5 out of 5 stars 7,483
-
Narración:4.5 out of 5 stars 6,191
-
Historia4.5 out of 5 stars 6,111
Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.
-
3 out of 5 stars
-
this is for 50+ employee companies, not small ones
- De Ryan Taft en 03-06-18
De: Gino Wickman
-
The 6 Habits of Growth
- De: Brendon Burchard
- Narrado por: Brendon Burchard
- Duración: 5 h y 4 m
- Grabación Original
-
General4.5 out of 5 stars 6,545
-
Narración:5 out of 5 stars 5,821
-
Historia4.5 out of 5 stars 5,778
The world’s leading high-performance coach and multiple New York Times best-selling author Brendon Burchard delivers the six habits of personal growth that will help you create the life of your dreams. Forged from Brendon Burchard’s personal experiences, data from his GrowthDay app, and his many years as a high-performance coach, The 6 Habits of Growth presents the tools you need to construct the life of your dreams.
-
2 out of 5 stars
-
Don’t bother
- De B. Sharpe en 10-30-22
De: Brendon Burchard
-
Take Control of Your Life
- How to Silence Fear and Win the Mental Game
- De: Mel Robbins
- Narrado por: Mel Robbins
- Duración: 10 h y 3 m
- Versión completa
-
General5 out of 5 stars 19,182
-
Narración:5 out of 5 stars 16,544
-
Historia5 out of 5 stars 16,404
Mel Robbins is back! The international bestselling phenomenon and creator of The Five Second Rule and Kick Ass with Mel Robbins returns to help you tackle the single biggest obstacle you face: fear. This life-changing Audible Original features a powerful mix of one-on-one life-coaching sessions and a personal narrative with vital take-aways that you can start using immediately.
-
5 out of 5 stars
-
Stop living in fear
- De Nike7 en 02-08-19
De: Mel Robbins
-
The Art of War
- De: Sun Tzu
- Narrado por: Aidan Gillen
- Duración: 1 h y 7 m
- Versión completa
-
General4.5 out of 5 stars 42,057
-
Narración:4.5 out of 5 stars 34,855
-
Historia4.5 out of 5 stars 34,436
The 13 chapters of The Art of War, each devoted to one aspect of warfare, were compiled by the high-ranking Chinese military general, strategist, and philosopher Sun-Tzu. In spite of its battlefield specificity, The Art of War has found new life in the modern age, with leaders in fields as wide and far-reaching as world politics, human psychology, and corporate strategy finding valuable insight in its timeworn words.
-
5 out of 5 stars
-
The actual book The Art of War, not a commentary
- De Nemo71 en 12-31-19
De: Sun Tzu
-
Never Finished
- Unshackle Your Mind and Win the War Within
- De: David Goggins
- Narrado por: David Goggins, Adam Skolnick, Jacqueline Gardner
- Duración: 11 h y 6 m
- Versión completa
-
General5 out of 5 stars 30,689
-
Narración:5 out of 5 stars 27,423
-
Historia5 out of 5 stars 27,332
Can’t Hurt Me, David Goggins’ smash hit memoir, demonstrated how much untapped ability we all have but was merely an introduction to the power of the mind. In Never Finished, Goggins takes you inside his Mental Lab, where he developed the philosophy, psychology, and strategies that enabled him to learn that what he thought was his limit was only his beginning and that the quest for greatness is unending.
-
5 out of 5 stars
-
He did it again!
- De Christian C. en 12-06-22
De: David Goggins
-
The High 5 Habit
- Take Control of Your Life with One Simple Habit
- De: Mel Robbins
- Narrado por: Mel Robbins
- Duración: 6 h y 57 m
- Versión completa
-
General5 out of 5 stars 9,266
-
Narración:5 out of 5 stars 8,074
-
Historia5 out of 5 stars 8,020
Don't let the title fool you. This isn't a book about high fiving everyone else in your life. You're already doing that. Cheering for your favorite teams. Celebrating your friends. Supporting the people you love as they go after what they want in life. Imagine if you gave that same love and encouragement to yourself. Or even better, you made it a daily habit. You'd be unstoppable. In this book, Mel teaches you how to start high fiving the most important person in your life, the one who is staring back at you in the mirror: YOURSELF.
-
3 out of 5 stars
-
Narrator issues.
- De Jesse en 10-05-21
De: Mel Robbins
-
Traction
- Get a Grip on Your Business
- De: Gino Wickman
- Narrado por: Kevin Pierce
- Duración: 6 h y 56 m
- Versión completa
-
General4.5 out of 5 stars 7,483
-
Narración:4.5 out of 5 stars 6,191
-
Historia4.5 out of 5 stars 6,111
Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.
-
3 out of 5 stars
-
this is for 50+ employee companies, not small ones
- De Ryan Taft en 03-06-18
De: Gino Wickman
-
The 6 Habits of Growth
- De: Brendon Burchard
- Narrado por: Brendon Burchard
- Duración: 5 h y 4 m
- Grabación Original
-
General4.5 out of 5 stars 6,545
-
Narración:5 out of 5 stars 5,821
-
Historia4.5 out of 5 stars 5,778
The world’s leading high-performance coach and multiple New York Times best-selling author Brendon Burchard delivers the six habits of personal growth that will help you create the life of your dreams. Forged from Brendon Burchard’s personal experiences, data from his GrowthDay app, and his many years as a high-performance coach, The 6 Habits of Growth presents the tools you need to construct the life of your dreams.
-
2 out of 5 stars
-
Don’t bother
- De B. Sharpe en 10-30-22
De: Brendon Burchard
-
Brand Yourself for Success
- De: Octavia Goredema, The Great Courses
- Narrado por: Octavia Goredema
- Duración: 2 h y 35 m
- Grabación Original
-
General5 out of 5 stars 6
-
Narración:5 out of 5 stars 6
-
Historia5 out of 5 stars 6
Your career is one of the most important investments you’ll ever make. But how can you communicate your value and make it stand out in an increasingly fast-paced, competitive, and media-driven business world? According to career coach and author Octavia Goredema, the key to accomplishing your professional goals is to create a consistent and compelling personal brand that highlights your skills, accomplishments, and personality. And that is just what she will teach you to do in the five lessons of Brand Yourself for Success.
-
5 out of 5 stars
-
Level Up Yourself
- De A. Mac en 04-03-25
De: Octavia Goredema, y otros
-
Going Infinite
- The Rise and Fall of a New Tycoon
- De: Michael Lewis
- Narrado por: Michael Lewis
- Duración: 9 h y 35 m
- Versión completa
-
General4.5 out of 5 stars 2,209
-
Narración:4.5 out of 5 stars 1,976
-
Historia4.5 out of 5 stars 1,974
When Michael Lewis first met him, Sam Bankman-Fried was the world’s youngest billionaire and crypto’s Gatsby. CEOs, celebrities, and leaders of small countries all vied for his time and cash after he catapulted, practically overnight, onto the Forbes billionaire list. Who was this rumpled guy in cargo shorts and limp white socks, whose eyes twitched across Zoom meetings as he played video games on the side?
-
1 out of 5 stars
-
really expected more rigor from Michael Lewis
- De Wowhello en 10-04-23
De: Michael Lewis
-
The Daily Stoic
- 366 Meditations on Wisdom, Perseverance, and the Art of Living
- De: Ryan Holiday, Stephen Hanselman
- Narrado por: Brian Holsopple
- Duración: 10 h y 6 m
- Versión completa
-
General5 out of 5 stars 3,289
-
Narración:4.5 out of 5 stars 2,760
-
Historia5 out of 5 stars 2,725
Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
-
2 out of 5 stars
-
Not well made as audio
- De Andreas en 12-27-16
De: Ryan Holiday, y otros
![Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind] Audiolibro Por T. Harv](https://m.media-amazon.com/images/I/518pmcMK6SL._SL320_.jpg)
-
Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind]
- Domina el juego de la riqueza [Mastering the Inner Game of Wealth]
- De: T. Harv Eker
- Narrado por: Ivan Villanueva
- Duración: 2 h y 17 m
- Versión completa
-
General5 out of 5 stars 706
-
Narración:5 out of 5 stars 628
-
Historia5 out of 5 stars 632
El autor estaba en bancarrota, en solo dos años y medio se convirtió en millonario y construyó una de las más grandes firmas de consultoría para el éxito. Con sus enseñanzas ha tocado la vida de millones de personas. Este audiolibro te enseña a observar como piensas. Es un reto a tus ideas que te limitan, a los razonamientos que no te apoyan y a tus acciones con respecto al dinero.
-
3 out of 5 stars
-
El libro está bien, pero ES VERSION RESUMIDA
- De alexnvlp en 08-24-23
De: T. Harv Eker
-
Kick Ass with Mel Robbins
- Life-Changing Advice from the Author of “The 5 Second Rule”
- De: Mel Robbins
- Narrado por: Mel Robbins
- Duración: 6 h y 25 m
- Versión completa
-
General4.5 out of 5 stars 10,834
-
Narración:4.5 out of 5 stars 9,501
-
Historia4.5 out of 5 stars 9,432
Want more out of life? You're not alone. And best-selling author Mel Robbins is here to help with no-bullshit life and business advice that you won't get anywhere else. This follow-up to The 5-Second Rule - available only in audio - takes the classic talk-show format and elevates it to a premium audio experience. Listen to private, one-on-one coaching sessions between the celebrated motivational speaker and people like you - people who want better relationships, to be healthier and more productive, to get unstuck from destructive habits.
-
2 out of 5 stars
-
A $26 Podcast
- De Sam Cochrane en 06-01-18
De: Mel Robbins
-
12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- De: Ryan Daniel Moran
- Narrado por: Ryan Daniel Moran
- Duración: 7 h y 38 m
- Versión completa
-
General5 out of 5 stars 3,903
-
Narración:5 out of 5 stars 3,372
-
Historia5 out of 5 stars 3,356
By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
-
4 out of 5 stars
-
Good, but a Little Misleading
- De Chris Love en 11-28-20