Earn It
Unconventional Strategies for Brave Marketers
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Narrado por:
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Steve Pratt
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De:
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Steve Pratt
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Stand out from the crowd to find your unique audience
In a world where content is everywhere, consumer attention is a valuable commodity. Every marketer, creator, and communication professional is vying to get eyes on their brand. But the old marketing techniques—paying for ad space and trying to pop up on the “right” platforms—aren’t cutting it to get the attention you require to grow your business. If this sounds familiar, you need to shake up your process and start earning the attention you’re asking for.
In Earn It, entrepreneur and innovator Steve Pratt delivers his forward-thinking approach with passion and humour to help you see why your marketing strategy needs to be as unique as your business. Drawing on his own expertise as well as insights from other leading experts in creativity, marketing, and media, Steve outlines the reasons you need to abandon the status-quo and get creative. He warns that there is no shortcut and no hack, but if you’re ready to do the work and find the sweet spot between your Commitment and Creative Bravery then your audience is waiting.
The strategies in this book may surprise you. The thinking and the techniques are unconventional. But if you embrace them, you will change the way you market your brand and your business, creating value for your consumers and reaping the benefits.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2024 Steve Pratt (P)2024 Steve PrattReseñas de la Crítica
Earn It is like Seth Godin meets Steven Pressfield. Steve Pratt gives us an insider’s perspective on the critical mission of earning and sustaining an audience’s attention. This book is a winning combination of practical and playful—it’s sure to earn a large following among marketers.—Dan Heath, Coauthor of Made to Stick, Switch, and The Power of Moments
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How Can Make ‘Em Beg to Buy Help Me? If you’re trying to go broke, try to change people’s beliefs and sell them stuff. BUT... If you’re trying to get rich, PRE-SELL your stuff, shine insight where they haven’t looked and change people’s focus. Where the light of insight goes, focus follows. When focus changes, thoughts change (on their own).When thought changes, behavior changes. Then they credit you - forever! And all you did was give them a new place to look. I got rich by PRE-SELLING stuff.
De: Travis Sago
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Tribal
- How the Cultural Instincts That Divide Us Can Help Bring Us Together
- De: Michael Morris
- Narrado por: Michael Morris
- Duración: 9 h
- Versión completa
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General4.5 out of 5 stars 14
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Narración:4.5 out of 5 stars 12
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Historia4.5 out of 5 stars 12
Tribalism is our most misunderstood buzzword. We’ve all heard pundits bemoan its rise, and it’s been blamed for everything from political polarization to workplace discrimination. But as acclaimed cultural psychologist and Columbia professor Michael Morris argues, our tribal instincts are humanity’s secret weapon. Ours is the only species that lives in tribes: groups glued together by their distinctive cultures that can grow to a scale far beyond clans and bands. Morris argues that our psychology is wired by evolution in three distinctive ways.
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3 out of 5 stars
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Well educated, institutionally, but otherwise naive
- De Zirrus en 12-14-24
De: Michael Morris
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Make It Punchy
- How to Write Simple Tech Messaging That Wins Hearts, Minds & Markets
- De: Emma Stratton
- Narrado por: Emma Stratton
- Duración: 3 h y 40 m
- Versión completa
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General5 out of 5 stars 1
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Narración:5 out of 5 stars 1
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Historia5 out of 5 stars 1
Sell your tech (without getting technical). B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone’s using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy. In Make It Punchy, tech messaging expert Emma Stratton explains how and why you need to leave all the jargon behind. How to get real with buyers about why your technology matters to them.
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5 out of 5 stars
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Easy listen, very actionable
- De Dustin Levy en 10-06-24
De: Emma Stratton
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Lean Marketing
- More Leads. More Profit. Less Marketing
- De: Allan Dib
- Narrado por: Troy Duran
- Duración: 8 h y 19 m
- Versión completa
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General4.5 out of 5 stars 46
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Narración:4.5 out of 5 stars 45
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Historia4.5 out of 5 stars 45
You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.
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2 out of 5 stars
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Great Title & Goals - Didn't Deliver on Substance
- De Robert Eckery en 06-10-24
De: Allan Dib
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- De: Allan Dib
- Narrado por: Joel Richards
- Duración: 6 h y 31 m
- Versión completa
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General5 out of 5 stars 5,121
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Narración:5 out of 5 stars 4,412
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Historia5 out of 5 stars 4,357
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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1 out of 5 stars
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You Need to buy Book to get key info
- De Rosie's mom en 10-23-18
De: Allan Dib
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Extreme Ownership
- How U.S. Navy SEALs Lead and Win
- De: Jocko Willink, Leif Babin
- Narrado por: Jocko Willink, Leif Babin
- Duración: 9 h y 33 m
- Versión completa
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General5 out of 5 stars 75,356
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Narración:5 out of 5 stars 65,641
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Historia5 out of 5 stars 65,333
An updated edition of the blockbuster best-selling leadership book that took America and the world by storm, two US Navy SEAL officers who led the most highly decorated special operations unit of the Iraq War demonstrate how to apply powerful leadership principles from the battlefield to business and life.
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5 out of 5 stars
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I don't read SEAL Books...
- De Amazon Customer en 02-21-17
De: Jocko Willink, y otros
Lo que los oyentes dicen sobre Earn It
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total4 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Amazon Customer
- 10-10-24
Get this book & apply what he teaches
This is one of the single best books I've ever read on marketing and social media. Steve references what he calls, " attention coaches " most or all of whom I've read their books also.
tim #bgreen🌏
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Kindle Customer
- 10-17-24
Informative and entertaining!
Blown away by the amount of information and value in this audiobook and how easy it was to consume it. Will come back for more as new work projects come in.
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