Eating the Big Fish
How Challenger Brands Can Compete Against Brand Leaders, 2nd Edition
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
$0.99/mes por los primeros 3 meses
Exclusivo para miembros Prime: ¿Nuevo en Audible? Obtén 2 audiolibros gratis con tu prueba.
Eating the Big Fish
Compra ahora por $21.49
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
A. T. Chandler
-
De:
-
Adam Morgan
Acerca de esta escucha
The second edition of the international best seller, now revised and updated....
This second edition of contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies web links to view interviews online, and offers supplementary downloadable information.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2009 Adam Morgan (P)2012 Audible, Inc.Los oyentes también disfrutaron...
-
Law 101
- Everything You Need to Know About American Law
- De: Jay M. Feinman
- Narrado por: Joe Barrett
- Duración: 16 h y 24 m
- Versión completa
-
General4.5 out of 5 stars 663
-
Narración:4.5 out of 5 stars 572
-
Historia4.5 out of 5 stars 573
Here is an exceptionally clear introduction to law, covering the main subjects found in the first year of law school, giving us a basic understanding of how it all works. Listeners are introduced to every aspect of the legal system, from constitutional law and the litigation process to tort law, contract law, property law, and criminal law. Feinman illuminates each discussion with many intriguing, outrageous, and infamous cases.
-
4 out of 5 stars
-
Solid Review of the 1L Curriculum
- De Jami en 08-29-16
De: Jay M. Feinman
-
A Beautiful Constraint
- How to Transform Your Limitations into Advantages, and Why It's Everyone's Business
- De: Adam Morgan, Mark Barden
- Narrado por: Mark Barden
- Duración: 8 h y 4 m
- Versión completa
-
General4.5 out of 5 stars 7
-
Narración:4 out of 5 stars 5
-
Historia4 out of 5 stars 5
An inspiring yet practical guide for transforming limitations into opportunities, A Beautiful Constraint: How to Transform Your Limitations into Advantages and Why It's Everyone's Business is a book about everyday, practical inventiveness, designed for the constrained times in which we live. It describes how to take the kinds of issues that all of us face today - lack of time, money, resources, attention, know-how - and see in them the opportunity for transformation of oneself and one's organization's fortunes.
-
4 out of 5 stars
-
Solid but light
- De Someone or not? en 10-23-24
De: Adam Morgan, y otros
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
- Versión completa
-
General4.5 out of 5 stars 4,274
-
Narración:4.5 out of 5 stars 3,610
-
Historia4.5 out of 5 stars 3,564
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
1 out of 5 stars
-
Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
-
AI 2041
- Ten Visions for Our Future
- De: Kai-Fu Lee, Chen Qiufan
- Narrado por: Feodor Chin, Justin Chien, Soneela Nankani, y otros
- Duración: 18 h y 4 m
- Versión completa
-
General4 out of 5 stars 791
-
Narración:4.5 out of 5 stars 665
-
Historia4 out of 5 stars 658
AI will be the defining development of the 21st century. Within two decades, aspects of daily human life will be unrecognizable. AI will generate unprecedented wealth, revolutionize medicine and education through human-machine symbiosis, and create brand-new forms of communication and entertainment. In liberating us from routine work, however, AI will also challenge the organizing principles of our economic and social order.
-
2 out of 5 stars
-
Good concept, poor execution
- De Amazon Customer en 12-08-21
De: Kai-Fu Lee, y otros
-
Thinking, Fast and Slow
- De: Daniel Kahneman
- Narrado por: Patrick Egan
- Duración: 20 h y 2 m
- Versión completa
-
General4.5 out of 5 stars 19,698
-
Narración:4.5 out of 5 stars 16,341
-
Historia4.5 out of 5 stars 16,186
The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahneman's seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast and Slow, Kahneman at last offers his own, first book for the general public. It is a lucid and enlightening summary of his life's work. It will change the way you think about thinking. Two systems drive the way we think and make choices, Kahneman explains....
-
3 out of 5 stars
-
Difficult Listen, but Probably a Great Read
- De Mike Kircher en 01-12-12
De: Daniel Kahneman
-
The 22 Immutable Laws of Marketing
- De: Al Ries, Jack Trout
- Narrado por: David Drummond
- Duración: 3 h y 6 m
- Versión completa
-
General4.5 out of 5 stars 2,103
-
Narración:4.5 out of 5 stars 1,740
-
Historia4.5 out of 5 stars 1,720
As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
-
4 out of 5 stars
-
Highly recommended, but could use an update.
- De T. M. Castagna en 12-01-15
De: Al Ries, y otros
-
Law 101
- Everything You Need to Know About American Law
- De: Jay M. Feinman
- Narrado por: Joe Barrett
- Duración: 16 h y 24 m
- Versión completa
-
General4.5 out of 5 stars 663
-
Narración:4.5 out of 5 stars 572
-
Historia4.5 out of 5 stars 573
Here is an exceptionally clear introduction to law, covering the main subjects found in the first year of law school, giving us a basic understanding of how it all works. Listeners are introduced to every aspect of the legal system, from constitutional law and the litigation process to tort law, contract law, property law, and criminal law. Feinman illuminates each discussion with many intriguing, outrageous, and infamous cases.
-
4 out of 5 stars
-
Solid Review of the 1L Curriculum
- De Jami en 08-29-16
De: Jay M. Feinman
-
A Beautiful Constraint
- How to Transform Your Limitations into Advantages, and Why It's Everyone's Business
- De: Adam Morgan, Mark Barden
- Narrado por: Mark Barden
- Duración: 8 h y 4 m
- Versión completa
-
General4.5 out of 5 stars 7
-
Narración:4 out of 5 stars 5
-
Historia4 out of 5 stars 5
An inspiring yet practical guide for transforming limitations into opportunities, A Beautiful Constraint: How to Transform Your Limitations into Advantages and Why It's Everyone's Business is a book about everyday, practical inventiveness, designed for the constrained times in which we live. It describes how to take the kinds of issues that all of us face today - lack of time, money, resources, attention, know-how - and see in them the opportunity for transformation of oneself and one's organization's fortunes.
-
4 out of 5 stars
-
Solid but light
- De Someone or not? en 10-23-24
De: Adam Morgan, y otros
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
- Versión completa
-
General4.5 out of 5 stars 4,274
-
Narración:4.5 out of 5 stars 3,610
-
Historia4.5 out of 5 stars 3,564
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
1 out of 5 stars
-
Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
-
AI 2041
- Ten Visions for Our Future
- De: Kai-Fu Lee, Chen Qiufan
- Narrado por: Feodor Chin, Justin Chien, Soneela Nankani, y otros
- Duración: 18 h y 4 m
- Versión completa
-
General4 out of 5 stars 791
-
Narración:4.5 out of 5 stars 665
-
Historia4 out of 5 stars 658
AI will be the defining development of the 21st century. Within two decades, aspects of daily human life will be unrecognizable. AI will generate unprecedented wealth, revolutionize medicine and education through human-machine symbiosis, and create brand-new forms of communication and entertainment. In liberating us from routine work, however, AI will also challenge the organizing principles of our economic and social order.
-
2 out of 5 stars
-
Good concept, poor execution
- De Amazon Customer en 12-08-21
De: Kai-Fu Lee, y otros
-
Thinking, Fast and Slow
- De: Daniel Kahneman
- Narrado por: Patrick Egan
- Duración: 20 h y 2 m
- Versión completa
-
General4.5 out of 5 stars 19,698
-
Narración:4.5 out of 5 stars 16,341
-
Historia4.5 out of 5 stars 16,186
The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahneman's seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast and Slow, Kahneman at last offers his own, first book for the general public. It is a lucid and enlightening summary of his life's work. It will change the way you think about thinking. Two systems drive the way we think and make choices, Kahneman explains....
-
3 out of 5 stars
-
Difficult Listen, but Probably a Great Read
- De Mike Kircher en 01-12-12
De: Daniel Kahneman
-
The 22 Immutable Laws of Marketing
- De: Al Ries, Jack Trout
- Narrado por: David Drummond
- Duración: 3 h y 6 m
- Versión completa
-
General4.5 out of 5 stars 2,103
-
Narración:4.5 out of 5 stars 1,740
-
Historia4.5 out of 5 stars 1,720
As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
-
4 out of 5 stars
-
Highly recommended, but could use an update.
- De T. M. Castagna en 12-01-15
De: Al Ries, y otros
-
For the Culture
- The Power Behind What We Buy, What We Do, and Who We Want to Be
- De: Marcus Collins
- Narrado por: Cary Hite
- Duración: 9 h y 32 m
- Versión completa
-
General4.5 out of 5 stars 55
-
Narración:4.5 out of 5 stars 52
-
Historia4.5 out of 5 stars 52
In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick. Collins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team—to break down the ways in which culture influences behavior and how listeners can do the same
-
1 out of 5 stars
-
I don’t get it
- De R. Bellerose en 10-10-23
De: Marcus Collins
-
The Lean Startup
- How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- De: Eric Ries
- Narrado por: Eric Ries
- Duración: 8 h y 38 m
- Versión completa
-
General4.5 out of 5 stars 13,989
-
Narración:4.5 out of 5 stars 11,606
-
Historia4.5 out of 5 stars 11,519
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
-
3 out of 5 stars
-
Informative, mature but not original or essential
- De Jason Comely en 02-19-13
De: Eric Ries
-
Hooked: How to Build Habit-Forming Products
- De: Nir Eyal, Ryan Hoover
- Narrado por: Nir Eyal
- Duración: 4 h y 40 m
- Versión completa
-
General4.5 out of 5 stars 4,684
-
Narración:4.5 out of 5 stars 3,892
-
Historia4.5 out of 5 stars 3,857
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
-
4 out of 5 stars
-
Great book, wish the narration was a little better.
- De Todays The Best Day - Dani Davis en 07-21-15
De: Nir Eyal, y otros
-
No Rules Rules
- Netflix and the Culture of Reinvention
- De: Reed Hastings, Erin Meyer
- Narrado por: Jason Culp, Allyson Ryan
- Duración: 9 h y 42 m
- Versión completa
-
General4.5 out of 5 stars 3,469
-
Narración:4.5 out of 5 stars 2,820
-
Historia4.5 out of 5 stars 2,810
Here for the first time, Hastings and Erin Meyer, best-selling author of The Culture Map and one of the world's most influential business thinkers, dive deep into the controversial philosophies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from his own career, No Rules Rules is the full, fascinating, and untold story of a unique company making its mark on the world.
-
3 out of 5 stars
-
Infomercial for Netflix
- De Srikanth Raju en 11-01-20
De: Reed Hastings, y otros
-
How Brands Grow
- What Marketers Don't Know
- De: Byron Sharp
- Narrado por: Daniel May
- Duración: 6 h y 34 m
- Versión completa
-
General4.5 out of 5 stars 428
-
Narración:4 out of 5 stars 362
-
Historia4.5 out of 5 stars 357
This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
-
1 out of 5 stars
-
WARNING: "Empirical" Slight of Hand
- De M en 03-10-18
De: Byron Sharp
-
Great by Choice
- De: Jim Collins, Morten T. Hansen
- Narrado por: Jim Collins
- Duración: 8 h y 45 m
- Versión completa
-
General4.5 out of 5 stars 3,230
-
Narración:4.5 out of 5 stars 2,715
-
Historia4.5 out of 5 stars 2,704
The new question: Ten years after the worldwide bestseller Good to Great, Jim Collins returns to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? In Great by Choice, Collins and his colleague, Morten T. Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times. The new study: Great by Choice distinguishes itself from Collins’s prior work by its focus on the type of unstable environments faced by leaders today.
-
3 out of 5 stars
-
an unendurable narration
- De Mary en 11-26-11
De: Jim Collins, y otros
-
Build
- An Unorthodox Guide to Making Things Worth Making
- De: Tony Fadell
- Narrado por: Tony Fadell, Roger Wayne
- Duración: 11 h y 5 m
- Versión completa
-
General4.5 out of 5 stars 2,116
-
Narración:5 out of 5 stars 1,781
-
Historia4.5 out of 5 stars 1,779
Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.
-
5 out of 5 stars
-
Best guide for start up founders, ever!!!
- De Curly Beard en 05-28-22
De: Tony Fadell
-
Tiny Habits
- The Small Changes That Change Everything
- De: BJ Fogg PhD
- Narrado por: BJ Fogg PhD
- Duración: 11 h y 22 m
- Versión completa
-
General4.5 out of 5 stars 2,414
-
Narración:4.5 out of 5 stars 2,015
-
Historia4.5 out of 5 stars 1,996
A habit expert from Stanford University shares his breakthrough method for building habits quickly and easily. With Tiny Habits you’ll increase productivity by tapping into positive emotions to create a happier and healthier life. Dr. Fogg’s new and extremely practical method picks up where Atomic Habits left off.
-
5 out of 5 stars
-
Downloadable PDF access
- De Kevin L. en 01-17-20
De: BJ Fogg PhD
-
Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- De: W. Chan Kim, Renee Mauborgne
- Narrado por: Roger Wayne
- Duración: 8 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 737
-
Narración:4.5 out of 5 stars 576
-
Historia4.5 out of 5 stars 568
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
-
5 out of 5 stars
-
Profoundly Insightful
- De James en 10-29-20
De: W. Chan Kim, y otros
-
Good Strategy/Bad Strategy
- The Difference and Why It Matters
- De: Richard Rumelt
- Narrado por: Sean Runnette
- Duración: 11 h y 49 m
- Versión completa
-
General4.5 out of 5 stars 961
-
Narración:4.5 out of 5 stars 796
-
Historia4.5 out of 5 stars 788
Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to - and approach for - overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy”.
-
4 out of 5 stars
-
Good but thin
- De G. London en 01-04-20
De: Richard Rumelt
-
The Design of Everyday Things
- Revised and Expanded Edition
- De: Don Norman
- Narrado por: Neil Hellegers
- Duración: 10 h y 39 m
- Versión completa
-
General4.5 out of 5 stars 1,651
-
Narración:4.5 out of 5 stars 1,318
-
Historia4.5 out of 5 stars 1,307
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious - even liberating - audiobook, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints.
-
5 out of 5 stars
-
Designers Start Here (missing visual references)
- De sammy k en 09-01-19
De: Don Norman
-
Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- De: April Dunford
- Narrado por: April Dunford
- Duración: 3 h y 31 m
- Versión completa
-
General4.5 out of 5 stars 434
-
Narración:4.5 out of 5 stars 339
-
Historia4.5 out of 5 stars 337
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
-
5 out of 5 stars
-
The best and only book on positioning
- De Geordie en 05-02-20
De: April Dunford
Lo que los oyentes dicen sobre Eating the Big Fish
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
-
Total5 out of 5 stars
-
Ejecución4 out of 5 stars
-
Historia5 out of 5 stars
- Melanie Asher
- 04-30-21
Great book for Challenger Brands and Marketing Pros
The book is written in a mostly timeless way with great examples of the lessons. I do think this should be required reading in the business community.
The reading of the book sounds a little robotic and is a bit slow. I just used a speed of 1.2 (and I could’ve gone a little faster) and it sounded better.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña