FREE: The Future of a Radical Price
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Narrado por:
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Chris Anderson
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De:
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Chris Anderson
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Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival. The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long.
Just think that in 1961 a single transistor cost $10; now Intel's latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor - effectively too cheap to price). The traditional economics of scarcity just don't apply to bandwidth, processing power, and hard-drive storage. Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy.
Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you're trying to sell.
In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.
©2009 Chris Anderson (P)2009 HyperionLos oyentes también disfrutaron...
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Since the 1990s China has been climbing up the ladder of quality, from doing knockoffs to designing its own high-end goods. Xiaomi - its name literally means "little rice" - is landing squarely in this shift in China's economy. But the remarkable rise of Xiaomi from startup to colossus is more than a business story because mobile phones are special. The common desiderata of the global population, mobile phones offer the kind of freedom and connectedness that autocratic countries are terrified of.
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Informative and up to date.
- De Kevin en 01-10-16
De: Clay Shirky
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Trade-Off
- Why Some Things Catch On, and Others Don't
- De: Kevin Maney
- Narrado por: Dennis Holland
- Duración: 6 h y 58 m
- Versión completa
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In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.
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No Trade-Offs for Reading Trade-Off
- De Joshua Kim en 06-10-12
De: Kevin Maney
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What's Mine Is Yours
- The Rise of Collaborative Consumption
- De: Roo Rogers, Rachel Botsman
- Narrado por: Kevin Foley
- Duración: 8 h y 12 m
- Versión completa
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General
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Historia
The recent changes in our economic landscape have only exposed and intensified a phenomenon: an explosion in sharing, bartering, lending, trading, renting, gifting, and swapping. From enormous marketplaces such as eBay and Craigslist to emerging sectors such as peer-to-peer lending (Zopa), "swap trading" (Swaptree), and car sharing (Zipcar), Collaborative Consumption is disrupting outdated modes of business and reinventing not only what we consume but how we consume.
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An Important Topic
- De Roy en 11-06-10
De: Roo Rogers, y otros
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Targeted
- How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
- De: Mike Smith
- Narrado por: Michael Smith
- Duración: 7 h y 1 m
- Versión completa
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Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.
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Dense Language, Mediocre Narration
- De Fawn en 12-06-16
De: Mike Smith
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Googled
- The End of the World as We Know It
- De: Ken Auletta
- Narrado por: Jim Bond
- Duración: 13 h y 53 m
- Versión completa
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In Googled, esteemed media writer and critic Ken Auletta uses the story of Google's rise to explore the inner workings of the company and the future of the media at large. Although Google has often been secretive, this book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with founders Larry Page and Sergey Brin, CEO Eric Schmidt, and some 150 present and former employees.
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Audio production could have been better
- De David en 11-12-09
De: Ken Auletta
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The Mobile Wave
- How Mobile Intelligence Will Change Everything
- De: Michael Saylor
- Narrado por: LJ Ganser
- Duración: 8 h y 43 m
- Versión completa
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Historia
The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it. Saylor explains that the current generation of mobile smart phones and tablet computers has set the stage to become the universal computing platform for the world. In the hands of billions of people and accessible anywhere and anytime, mobile computers are poised to become an appendage of the human being and an essential tool for modern life.
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Commonplace knowledge peppered with buzzwords
- De Amazon Customer en 10-22-13
De: Michael Saylor
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The Automatic Customer
- Creating a Subscription Business in Any Industry
- De: John Warrillow
- Narrado por: Don Hagen
- Duración: 5 h y 15 m
- Versión completa
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The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.
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Can be applied to almost any business
- De C Mason en 02-25-15
De: John Warrillow
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The Business of Platforms
- Strategy in the Age of Digital Competition, Innovation, and Power
- De: Michael A. Cusumano, Annabelle Gawer, David B. Yoffie
- Narrado por: Sean Patrick Hopkins
- Duración: 8 h y 7 m
- Versión completa
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Historia
A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.
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doesnt teach you much
- De Kenneth en 06-07-20
De: Michael A. Cusumano, y otros
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The World Is Flat
- Further Updated and Expanded
- De: Thomas L. Friedman
- Narrado por: Oliver Wyman
- Duración: 27 h y 15 m
- Versión completa
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Historia
When scholars write the history of the world twenty years from now, what will they say was the most crucial development in the first few years of the twenty-first century? The attacks on the World Trade Center on 9/11 and the Iraq war? Or the convergence of technology and events that allowed India, China, and so many other countries to become part of the global supply chain for services and manufacturing, creating an explosion of wealth in the middle classes of the world's two biggest nations?
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If you like cliches...
- De Jonathan Shultz en 09-08-07
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Risky Is the New Safe
- De: Randy Gage
- Narrado por: Randy Gage
- Duración: 4 h y 46 m
- Versión completa
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Risky Is the New Safe is a different kind of book for a different kind of thinking - a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question premises, and be a contrarian. Disruptive technology, accelerating speed of change, and economic upheaval are changing the game. The same tired, old conventional thinking won’t get you to success today. Risky Is the New Safe will change the way you look at everything!
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Very Enjoyable
- De Michael en 04-19-13
De: Randy Gage
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Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- De: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrado por: LJ Ganser
- Duración: 6 h y 17 m
- Versión completa
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The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
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No accompanying PDF?
- De Amazon Customer en 06-21-19
De: Tom Chavez, y otros
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Program or Be Programmed
- Ten Commands for a Digital Age
- De: Douglas Rushkoff
- Narrado por: Douglas Rushkoff
- Duración: 3 h y 28 m
- Versión completa
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Historia
In 10 chapters, composed of 10 "commands", Rushkoff provides cyber enthusiasts and technophobes alike with the guidelines to navigate the digital new universe. In this spirited, accessible poetics of new media, Rushkoff picks up where Marshall McLuhan left off, helping listeners to recognize programming as the new literacy of the digital age - and as a template through which to see beyond social conventions and power structures that have vexed us for centuries.
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Good book, but with some crazy ranting
- De Bjarne en 02-05-15
De: Douglas Rushkoff
Las personas que vieron esto también vieron...
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Makers
- The New Industrial Revolution
- De: Chris Anderson
- Narrado por: René Ruiz
- Duración: 8 h y 20 m
- Versión completa
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General
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Narración:
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Historia
Chris Anderson takes you to the front lines of a new industrial revolution as today’s entrepreneurs, using open source design and 3-D printing, bring manufacturing to the desktop. In an age of custom-fabricated, do-it-yourself product design and creation, the collective potential of a million garage tinkerers and enthusiasts is about to be unleashed, driving a resurgence of American manufacturing. A generation of "Makers" using the Web’s innovation model will help drive the next big wave in the global economy, as the new technologies of digital design and rapid prototyping gives everyone the power to invent.
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Good basic information, but not a lot of good info
- De Tarik Y. en 11-30-12
De: Chris Anderson
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The Prophet
- De: Kahlil Gibran
- Narrado por: Riz Ahmed
- Duración: 1 h y 25 m
- Versión completa
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General
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Narración:
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Historia
On the face of it, a simple book of 26 poem fables sharing one man’s wisdom. But The Prophet is so much more than that. It has inspired people from John F Kennedy to The Beatles and became the '60s Bible of counterculture – all because of the timeless truths it shared. Each poem takes a different theme – pleasure, beauty, freedom, joy and sorrow – as the fictional Al Mustapha shares his thoughts and experiences as he prepares to travel back to his island home.
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Riz Ahmed's Narraration Is So Moving!
- De Dee Tree en 09-12-21
De: Kahlil Gibran
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Start at the End
- How to Build Products That Create Change
- De: Matt Wallaert
- Narrado por: Matt Wallaert
- Duración: 4 h y 40 m
- Versión completa
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General
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Narración:
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Historia
Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert underscores with clarity and humor how this approach can improve the way we work and live.
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would be good if not filled with racial rhetoric
- De Amazon Customer en 08-14-19
De: Matt Wallaert
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Product-Led Growth
- How to Build a Product That Sells Itself
- De: Wes Bush
- Narrado por: Derek Dysart
- Duración: 4 h y 23 m
- Versión completa
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General
-
Narración:
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Historia
Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
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A must read!
- De marianella en 12-01-20
De: Wes Bush
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Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- De: Geoffrey A. Moore
- Narrado por: Mike Chamberlain
- Duración: 9 h y 45 m
- Versión completa
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General
-
Narración:
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Historia
Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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Outdated
- De Rebecca Savage en 01-05-15
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Persuasion
- De: Jane Austen
- Narrado por: Greta Scacchi
- Duración: 8 h y 13 m
- Versión completa
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General
-
Narración:
-
Historia
Persuasion, Jane Austen's last novel, is a tale of love and marriage told with irony and insight. Anne Elliot and Captain Wentworth have met and seperated years before. Their reunion, after the passage or irrecoverable years of their youth, forces a recognition of the false values that drove them apart.
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Perfect
- De Jennifer en 06-18-10
De: Jane Austen
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Makers
- The New Industrial Revolution
- De: Chris Anderson
- Narrado por: René Ruiz
- Duración: 8 h y 20 m
- Versión completa
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General
-
Narración:
-
Historia
Chris Anderson takes you to the front lines of a new industrial revolution as today’s entrepreneurs, using open source design and 3-D printing, bring manufacturing to the desktop. In an age of custom-fabricated, do-it-yourself product design and creation, the collective potential of a million garage tinkerers and enthusiasts is about to be unleashed, driving a resurgence of American manufacturing. A generation of "Makers" using the Web’s innovation model will help drive the next big wave in the global economy, as the new technologies of digital design and rapid prototyping gives everyone the power to invent.
-
-
Good basic information, but not a lot of good info
- De Tarik Y. en 11-30-12
De: Chris Anderson
-
The Prophet
- De: Kahlil Gibran
- Narrado por: Riz Ahmed
- Duración: 1 h y 25 m
- Versión completa
-
General
-
Narración:
-
Historia
On the face of it, a simple book of 26 poem fables sharing one man’s wisdom. But The Prophet is so much more than that. It has inspired people from John F Kennedy to The Beatles and became the '60s Bible of counterculture – all because of the timeless truths it shared. Each poem takes a different theme – pleasure, beauty, freedom, joy and sorrow – as the fictional Al Mustapha shares his thoughts and experiences as he prepares to travel back to his island home.
-
-
Riz Ahmed's Narraration Is So Moving!
- De Dee Tree en 09-12-21
De: Kahlil Gibran
-
Start at the End
- How to Build Products That Create Change
- De: Matt Wallaert
- Narrado por: Matt Wallaert
- Duración: 4 h y 40 m
- Versión completa
-
General
-
Narración:
-
Historia
Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert underscores with clarity and humor how this approach can improve the way we work and live.
-
-
would be good if not filled with racial rhetoric
- De Amazon Customer en 08-14-19
De: Matt Wallaert
-
Product-Led Growth
- How to Build a Product That Sells Itself
- De: Wes Bush
- Narrado por: Derek Dysart
- Duración: 4 h y 23 m
- Versión completa
-
General
-
Narración:
-
Historia
Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
-
-
A must read!
- De marianella en 12-01-20
De: Wes Bush
-
Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- De: Geoffrey A. Moore
- Narrado por: Mike Chamberlain
- Duración: 9 h y 45 m
- Versión completa
-
General
-
Narración:
-
Historia
Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
-
-
Outdated
- De Rebecca Savage en 01-05-15
-
Persuasion
- De: Jane Austen
- Narrado por: Greta Scacchi
- Duración: 8 h y 13 m
- Versión completa
-
General
-
Narración:
-
Historia
Persuasion, Jane Austen's last novel, is a tale of love and marriage told with irony and insight. Anne Elliot and Captain Wentworth have met and seperated years before. Their reunion, after the passage or irrecoverable years of their youth, forces a recognition of the false values that drove them apart.
-
-
Perfect
- De Jennifer en 06-18-10
De: Jane Austen
Lo que los oyentes dicen sobre FREE: The Future of a Radical Price
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total
- fred
- 10-28-09
Worth the price...kidding! Good listen.
The concept of FREE is important for today and tomorrow. I enjoy business stories more than business theories. He provides lots of stories around the basic premise. It does not slow down like so many business books. Yes, I would have paid for it.
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esto le resultó útil a 3 personas
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- Don
- 07-08-09
old news used before
Right: businesses charge premium rates to some and promote with free products
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esto le resultó útil a 2 personas
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- Hoa
- 01-25-10
Interesting..
Very interesting ideas. Makes you stop and think about all the "free" things we take for granted.
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esto le resultó útil a 2 personas
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Total
- Kevin
- 09-30-09
A Radical View
Anderson talks about the price model and the changes within the model. This is a well written book with real examples from real companies. The music industry can learn from this book. With the advances of technology, business models must adopt to take advantage of the new technologies, as well as not get left behind using old models.
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esto le resultó útil a 1 persona
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Total
- Jim
- 03-31-10
Interesting
It is interesting. Well worth the price of free! As well as the time it took to listen.
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esto le resultó útil a 1 persona
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Ejecución
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- M. Fitzgerald
- 02-16-16
Very informative and Free too
This book offers some excellent marketing strategy ideas. I found the reader rather enthusiastic which added to the pleasure of this book.
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Ejecución
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- Juan
- 02-14-13
Free: the future of radical price...was FREE!
This was actually a great book. Its amazing that companies can be built on the idea of giving everything away for free. But really nothing is free.
This book while free to me was probably paid for by some internet company probably Google. The book should be called how Google gives everything away for free and became the largest company in human history.
As I write this. The information I provide is collected and sold to companies. They now know a little bit more about my likes and dislikes. That knowledge while worthless to most people, is collected on the internet and sold. Google is the largest information collection agency in the world. Amazing that billions and billions of dollars are made each year from the "1`s" and "0`s" collected on the internet.
Nothing is free, but if you don't mind having some of your information out there, its probably not a big deal. The alternative is that your information is still out there, short of living off the grid. So enjoy what ever you can and careful because nothing is truly free.
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Ejecución
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Historia
- Girona
- 10-25-17
Business around FREE
A clear and comprehensive analysis of the business of FREE. How the market forces drive the price of digital goods to free.
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- Steven Ray Hill
- 03-11-19
Free is cool!
I wasn't expecting much but was extremely surprised at the amount of really useful information.
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- J. Riber
- 04-18-15
Worth every penny
A great walk through the correlation of price and value and how what we assume to be true is not always the case. Intended (in my opinion) for the casual economist, hungry entrepreneur, and curious business mind.
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