Getting Started in Small Business for Dummies (4th Australian Edition)

De: Veechi Curtis MBA

Narrado por: Brigid Lohrey

Duración: 6 h y 44 m

Resumen del Editor

So, you've decided to take the plunge into being an entrepreneur. (Congratulations, by the way!) Do you need advice about business structures, marketing, hiring employees, keeping the books or modelling financial scenarios? You can do it all with Getting Started in Small Business for Dummies. Turn your bright idea into a real-world success and have fun while you're at it!

Planning is the trick for succeeding in small business. This process needn't be daunting, especially if you can get the timing right, pick a strategy that works, and chart a sound financial course. And if your best-laid plans go sideways, there's always hope, and a practical way forward, in this book. Getting Started in Small Business for Dummies will help you decide whether small-business ownership is right for you, and assess the viability of your business idea; devise a clear strategy so you can get ahead of the competition; master the marketing must-haves to build a successful brand; find that extra bit of profit with smart business decisions; and hire the right employees and build a winning team.

This latest edition is fully updated to respond to Australia's rapidly changing business environment, delivering an easy-to-understand guide that will help you get your business off the ground!

©2021 Wiley Publishing Australia Pty Ltd (P)2021 Tantor

Australian version

Was just slightly difficult to listen to. The reader speaks with a strong Australian accent and I found myself getting irritated.

But after awhile, my mind became somewhat acclimated to it, and adjusted to listening to the concepts presented rather than being distracted by the reader.

No disrespect intended.
I suppose it would be akin to trying to listen to someone’s impassioned response while expressing himself using the outmoded verbiage of Middle English (1100-1500) or even, perhaps, the archaic expressions of Old English (450-1150), which include various dialects (of English), which are incomprehensible today. Certain to be a unique auditory curiosity, even droll, if one doesn’t first lose their mind. (At least from the point of view of a modern American audience… ok, at least from MY point of view.)

Anyways, once I became somewhat more acclimated to it, I focused in on what was actually a lot of good and useful material.

But beware, and try not to throw your phone across the room.

But yes, a book absolutely worth spending some time with.