![Global Viral Change: Die Auswirkungen von Corona auf Gesellschaft, Konsum und Marketing [Global Viral Change: The Effects of Corona on Society, Consumption and Marketing] Audiolibro Por Dirk Ziems, Rochus Winkler, Thomas Ebenfeld arte de portada](https://m.media-amazon.com/images/I/51s3kKXrtVL._SL500_.jpg)
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Global Viral Change: Die Auswirkungen von Corona auf Gesellschaft, Konsum und Marketing [Global Viral Change: The Effects of Corona on Society, Consumption and Marketing]
- Narrado por: Nic Romm
- Duración: 4 h y 17 m
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Global Viral Change: Die Auswirkungen von Corona auf Gesellschaft, Konsum und Marketing [Global Viral Change: The Effects of Corona on Society, Consumption and Marketing]
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Resumen del Editor
Nichts hat die Grundfesten der globalen Gemeinschaft in den letzten Jahrzehnten soins Wanken gebracht wie die Corona-Pandemie. Staaten straucheln, Branchen kriseln und immer mehr und mehr Unternehmen kommen in existenzielle Schwierigkeiten.
Das profilierte Forscherteam von concept m unter der Leitung von Dirk Ziems, Thomas Ebenfeld und Rochus Winkler machte sich auf die tiefenpsychologische Reise, umfundiert zu analysieren, wie sich die Pandemie wellenförmig ausbreitete und welche Effekte hierbei in verschiedenen Ländern in Asien, Europa und Amerika zu beobachten waren.
Die dabei gefundenen Strukturen und Reaktionsmuster sowie weiterführende Erkenntnisse stellen die notwendige Grundlage dar, um auch in Zeiten der Pandemie eine nachhaltige Markenführung sicherzustellen und wirkungsvolle Kommunikationskonzepte zu erarbeiten. Solche Grundlagen erscheinen mir unverzichtbar, weil es wohl keine„Zeit nach Corona“, wohl aber – wenn auch nicht gewünscht – nur eine „Zeit mit Corona“ geben wird.(Auszug aus dem Vorwort von Ralf T. Kreutzer, Hochschule für Wirtschaft und Recht, Berlin)
Please note: This audiobook is in German.
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