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How to Brand Your Home-Based Business
- Work from Home Series, Book 4
- Narrado por: Anna Crowe
- Duración: 3 h y 27 m
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Resumen del Editor
What's the difference between a successful home-based business and one that fails? Branding.
Home-based business startups are exploding all across the world as more and more people realize that the best way to take control of your life - and your finances - is to work for yourself. But what many people forget to do is brand their small business.
That's a mistake. You see, business branding isn't only for the big guys. Home-based business owners also need to focus on creating a brand that will speak to their customers and forge that ever-important bond between the business and the public.
But home-based business owners shouldn't play by the same rules when it comes to branding their business. For starters, most solopreneurs don't have the finances to pay big shot logo designers, graphic artists, and copywriters, not to mention the cash to invest in top-notch packaging and marketing efforts.
And why would you want to?
Building a brand doesn't have to be expensive or complicated, but it does require a plan and the knowledge about how to best create the right brand and then use it to build your business.
If you own a home-based business and can't figure out why you're not meeting your goals, could it be that you haven't take the time to properly brand it? And if you're just starting out, you shouldn't even think about opening your doors until you've branded your business for success.
In this book, I'll show you:
- What branding is and why your business can't truly succeed without it
- The biggest benefits you'll reap from a business brand
- The seven mistakes most people make when building a brand - and how to avoid them
- How to build a brand in today's high-tech world
- A step-by-step guide to brand building that will work for any type of business (along with links and resources)
Don't let your hard work go to waste. Increase your market share (and profits) in your current home-based business, or start your new business on the right foot by listening to this important book.
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Historia
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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Almost as good as Contagious
- De Bruce en 05-15-13
De: Chris Brogan, y otros
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Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- De: David Newman
- Narrado por: David Newman
- Duración: 8 h y 10 m
- Versión completa
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General
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Historia
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
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GOOD Book. However...
- De ala en 08-03-14
De: David Newman
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- De: Brian Kurtz
- Narrado por: Brian Kurtz
- Duración: 8 h y 43 m
- Versión completa
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Historia
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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1 of the best books on marketing - highly recommended
- De Patrick J. Stiles en 12-13-19
De: Brian Kurtz
Lo que los oyentes dicen sobre How to Brand Your Home-Based Business
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- kevinf
- 08-08-18
Great branding handbook
A must have book for anyone looking to brand their business.Even if you're not sure whether you should brand or not... This book will give you valid reasons why you should. The author shares his experiences and knowledge in hopes to steer you clear of problems that inevitably will occur. Book is well-written and the audible version is well narrated.A great guide for any business... who willl likely refer back to it again and again.
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