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La Bible Du Neuromarketing [The Neuromarketing Bible]
- Comprendre Le Pouvoir De La Persuasion Et Les Sciences Cognitives Pour Les Achats En Ligne
- Narrado por: D.M. Studios
- Duración: 2 h y 55 m
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La Bible Du Neuromarketing [The Neuromarketing Bible]
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Resumen del Editor
Comment vendre dans un marché saturé? Telle est la question que se posent 99% des entrepreneurs, quel que soit leur business de référence.
Lorsque les techniques habituelles de vente et de marketing sont insuffisantes, trop coûteuses et lentes, il faut trouver une approche alternative, capable de comprendre, d’interpréter et de modifier la perception d’un produit ou d’un service aux yeux des utilisateurs.
Le résultat est surprenant: de nombreux entrepreneurs ou consultants en marketing (Marketer, Marque Builder o Annonceur) découvrent que leur approche était un échec complet!
Grâce à ce guide pratique sur le Neuromarketing, vous comprendrez:
- Les bases de l’Enquête Neuroscientifique et des Neurosciences
- Qu’est-ce que le Neuromarketing et comment il pourrait révolutionner vos résultats
- Comment générer et transmettre l’attention et la sensibilisation des gens
- Comment agir sur la prise de décision des clients
- La théorie de cerveau triunique: comment exploiter son potentiel
- Comment contrôler la puissance des Biais cognitifs
- Le Neuromarketing appliqué à la réalité: cas pratiques
Pour émerger sur le marché actuel, il faut comprendre les processus mentaux, le raisonnement et l’automatisation émotionnelle des consommateurs.
Pour faire ça, vous devez maîtriser toutes les techniques de neuromarketing les plus efficaces, en confiant votre communication aux Neurosciences.
Vous transformerez votre success en un résultat predictable!
Please note: This audiobook is in French.
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