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La lezione di Obama
- Come vincere le elezioni nell'era della politica 2.0
- Narrado por: Marcello Ilacqua
- Duración: 2 h y 39 m
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La lezione di Obama
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Resumen del Editor
Che ruolo hanno svolto le nuove tecnologie nella campagna più finanziata della storia, quali innovazioni si sono sperimentate e come è stato costruito l'intreccio delle informazioni sugli elettori tratte dai social media e dalla rete sino a permettere l'elaborazione di spot mirati quasi a livello personale (microtargeting)? E soprattutto: quale è stata la chiave comunicativa di fondo, senza la quale nulla avrebbe funzionato?
Nel momento in cui l'antipolitica tocca il suo apice, questo viaggio nei segreti della campagna più innovativa del mondo dispiega una prima mappa sulle strategie delle prossime elezioni del 2016, ma soprattutto fornisce una raccolta di idee e spunti per il dibattito pubblico italiano.
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