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Made You Look
- How to Use Brain Science to Attract Attention and Persuade Others
- Narrado por: Ann Richardson
- Duración: 7 h y 21 m
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There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?
To answer this question, cognitive neuroscientist Carmen Simon leverages insights gleaned from her use of advanced technologies to study where people look, for how long, what type of attention leads to memories, and what keeps the brain coming back for more, to determine the effectiveness of sales pitches, marketing materials, corporate presentations, training videos, and other business content.
In Made You Look, Simon presents her four-part framework for effectively attracting the attention of customers and impacting their buying decision.
Each section of the book provides detailed guidelines you can use in your communication materials immediately. Attract attention and, as a result, influence memory and decisions with Made You Look, and lead your company to the top of your industry.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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The latest groundbreaking tome from Tim Ferriss, the number-one New York Times best-selling author of The 4-Hour Workweek. For the last two years, I've interviewed more than 200 world-class performers for my podcast, The Tim Ferriss Show. The guests range from super celebs (Jamie Foxx, Arnold Schwarzenegger, etc.) and athletes (icons of powerlifting, gymnastics, surfing, etc.) to legendary Special Operations commanders and black-market biochemists. For most of my guests, it’s the first time they’ve agreed to a two-to-three-hour interview.
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If I could sum it up: too much of a good thing
- De Brian Sachetta en 06-08-20
De: Tim Ferriss
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Impossible to Ignore
- Creating Memorable Content to Influence Decisions
- De: Carmen Simon
- Narrado por: Barbara Hawkins-Scott
- Duración: 8 h y 28 m
- Versión completa
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General
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Narración:
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Historia
Many experts have offered techniques on how to improve your own memory, but not how to influence other people's memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides behavior toward a desired action.
De: Carmen Simon
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Summary of Impossible to Ignore by Carmen Simone
- Key Takeaways & Analysis
- De: FastReads
- Narrado por: Kelly McGee
- Duración: 1 h y 12 m
- Versión completa
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In this audiobook, Carmen Simon explores how writers, artists, and business communicators can use memory to create content that is impossible to ignore. She asserts that people act on what they remember and that ventures become profitable when they learn to influence what their customers recall in the future. According to the author, people act in favor of a business when the business learns to influence their memory by using the right proportion of facts, distinctiveness, familiarity, emotion, sensory intensity, and other variables in its content.
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excellent summary!
- De Richard Kakareko en 08-10-18
De: FastReads
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Reframe Your Brain
- The User Interface for Happiness and Success
- De: Scott Adams
- Narrado por: Andrew Baldwin
- Duración: 7 h y 33 m
- Versión completa
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In Reframe Your Brain, Scott Adams, the contrarian genius behind Dilbert and author of the most influential personal success book of all time—How to Fail at Almost Everything and Still Win Big—gives you the complete operating system for lasting happiness.
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More impactful than any other self help book.
- De $cott Piggot Airmont en 08-29-23
De: Scott Adams
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The Humor Habit
- Rewire Your Brain to Stress Less, Laugh More, and Achieve More'er
- De: Paul Osincup
- Narrado por: Paul Osincup
- Duración: 5 h y 44 m
- Versión completa
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In The Humor Habit, veteran speaker, corporate trainer, and comedian Paul Osincup delivers a hilarious and effective new take on how to make yourself and your team more productive and resilient by focusing on the funny side of work and life. In the book, you'll learn why humor isn't an in-born quality you're either born with or without. Instead, it's a habit you can develop over time.
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Packed with great information, practical advice and lots of laughs!
- De Amazon Customer en 05-24-24
De: Paul Osincup
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God's Debris
- A Thought Experiment
- De: Scott Raymond Adams
- Narrado por: D. C. Goode
- Duración: 2 h y 44 m
- Versión completa
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God's Debris isn't a conventional book. It is written on three separate levels, by Scott Adams, better known as the creator of the Dilbert comic. What is less known about Adams is that he's a trained hypnotist. God's Debris is what happens when creativity and hypnosis intersect. On the surface, God's Debris is a simple fictional story of a delivery man who encounters an Avatar who knows literally everything.
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God's Debris - A beautiful tale
- De Mirek en 01-23-10
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Lean Marketing
- More Leads. More Profit. Less Marketing
- De: Allan Dib
- Narrado por: Troy Duran
- Duración: 8 h y 19 m
- Versión completa
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General
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Narración:
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Historia
You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.
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The best marketing book
- De Rob en 05-20-24
De: Allan Dib
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Impossible to Ignore
- Creating Memorable Content to Influence Decisions
- De: Carmen Simon
- Narrado por: Barbara Hawkins-Scott
- Duración: 8 h y 28 m
- Versión completa
-
General
-
Narración:
-
Historia
Many experts have offered techniques on how to improve your own memory, but not how to influence other people's memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides behavior toward a desired action.
De: Carmen Simon
-
Summary of Impossible to Ignore by Carmen Simone
- Key Takeaways & Analysis
- De: FastReads
- Narrado por: Kelly McGee
- Duración: 1 h y 12 m
- Versión completa
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General
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Narración:
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Historia
In this audiobook, Carmen Simon explores how writers, artists, and business communicators can use memory to create content that is impossible to ignore. She asserts that people act on what they remember and that ventures become profitable when they learn to influence what their customers recall in the future. According to the author, people act in favor of a business when the business learns to influence their memory by using the right proportion of facts, distinctiveness, familiarity, emotion, sensory intensity, and other variables in its content.
-
-
excellent summary!
- De Richard Kakareko en 08-10-18
De: FastReads
-
Reframe Your Brain
- The User Interface for Happiness and Success
- De: Scott Adams
- Narrado por: Andrew Baldwin
- Duración: 7 h y 33 m
- Versión completa
-
General
-
Narración:
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Historia
In Reframe Your Brain, Scott Adams, the contrarian genius behind Dilbert and author of the most influential personal success book of all time—How to Fail at Almost Everything and Still Win Big—gives you the complete operating system for lasting happiness.
-
-
More impactful than any other self help book.
- De $cott Piggot Airmont en 08-29-23
De: Scott Adams
-
The Humor Habit
- Rewire Your Brain to Stress Less, Laugh More, and Achieve More'er
- De: Paul Osincup
- Narrado por: Paul Osincup
- Duración: 5 h y 44 m
- Versión completa
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General
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Narración:
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Historia
In The Humor Habit, veteran speaker, corporate trainer, and comedian Paul Osincup delivers a hilarious and effective new take on how to make yourself and your team more productive and resilient by focusing on the funny side of work and life. In the book, you'll learn why humor isn't an in-born quality you're either born with or without. Instead, it's a habit you can develop over time.
-
-
Packed with great information, practical advice and lots of laughs!
- De Amazon Customer en 05-24-24
De: Paul Osincup
-
God's Debris
- A Thought Experiment
- De: Scott Raymond Adams
- Narrado por: D. C. Goode
- Duración: 2 h y 44 m
- Versión completa
-
General
-
Narración:
-
Historia
God's Debris isn't a conventional book. It is written on three separate levels, by Scott Adams, better known as the creator of the Dilbert comic. What is less known about Adams is that he's a trained hypnotist. God's Debris is what happens when creativity and hypnosis intersect. On the surface, God's Debris is a simple fictional story of a delivery man who encounters an Avatar who knows literally everything.
-
-
God's Debris - A beautiful tale
- De Mirek en 01-23-10
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Lean Marketing
- More Leads. More Profit. Less Marketing
- De: Allan Dib
- Narrado por: Troy Duran
- Duración: 8 h y 19 m
- Versión completa
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General
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Narración:
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Historia
You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.
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The best marketing book
- De Rob en 05-20-24
De: Allan Dib
Lo que los oyentes dicen sobre Made You Look
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- Alex Rogo
- 06-08-24
I wish I knew this 30 years ago
Another excellent creation in the number of books about persuasion. I believe this would even make Cialfini proud. The data she uses is incredible.
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- Michael G Williamson
- 05-10-24
Buy this if you like puzzles. As an audiobook, no.
Listened to this author interviewed on Scott Adams podcast. Sounded like great content.
The way it is presented with the accompanying pdf is @£^#^! IMPOSSIBLE. And this is a book about attention & persuasion!
Specifically, the partner pdf has no direct reference in the audiobook. The pdf has no chapters nor specific figure numbers mentioned in the audio performance. So far I have scrolled through the document 10 times trying to find the right ‘effin slide the book possibly referenced. Nothing!
The author and publisher should know better. I’m missing about 80% of the content because my attention is focused on trying to find the right gd page, continual back & forth.
This lack of attention or respect for the audiobook listener makes me question where the author follows her own advice. If the book didn’t continually reference the slides, which are important examples, then I wouldn’t complain.
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