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Marketing
- A Very Short Introduction
- Narrado por: Mike Cooper
- Duración: 4 h y 8 m
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Resumen del Editor
Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organization and its environment. Marketing provides customer and competitor information to the organization, as well as creating awareness of the company's offering. As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers.
This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace, such as the growth of social media, and the importance of ethics and responsible marketing. He shows how this has led to the role of marketing expanding beyond advertising and promotion, encompassing a broader sense of customer relationship management. He also considers how marketers need to remain able to manage the marketing mix in response to their understanding of customer's purchasing habits.
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Historia
International relations affects everyone's lives: their security, economic well-being, rights and freedoms, and the environment they share. Recently we have seen the transformation from a world of empires to today's world of sovereign states, which are enmeshed in a complex array of international institutions, all exercising degrees of political authority. The new global organization of political authority has far-reaching consequences. This audiobook untangles this complex world, providing an accessible framework for understanding the contours of global political change.
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I love Christian Reus Smith
- De Anonymous User en 02-20-24
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American Business History
- A Very Short Introduction
- De: Walter A. Friedman
- Narrado por: Steve Menasche
- Duración: 5 h y 27 m
- Versión completa
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General
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Narración:
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Historia
This volume explores the variety of business enterprise in the United States and analyzes its presence in the country's economy, its evolution over time, and its meaning in society.
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Too light
- De Amazon Customer en 06-04-24
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Dynasty
- A Very Short Introduction
- De: Jeroen Duindam
- Narrado por: Matthew Waterson
- Duración: 3 h y 44 m
- Versión completa
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General
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Narración:
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Historia
In this Very Short Introduction audiobook, Jeroen Duindam connects the earliest history of kings and queens to contemporary examples of family-based leadership. His sweeping overview of five millennia of dynastic rule brings to light recurring predicaments of families on the throne.
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Instructional for Kings… or Writers
- De Depressingly Suburban en 05-01-24
De: Jeroen Duindam
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Energy Systems
- A Very Short Introduction
- De: Nick Jenkins
- Narrado por: Chris Sorensen
- Duración: 4 h y 26 m
- Versión completa
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General
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Narración:
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Historia
In this Very Short Introduction, Nick Jenkins explores our historic investment in the exploitation of fossil energy resources and their current importance, and discusses the implications of our increasing rate of energy use. He considers the widespread acceptance by scientists and policy makers that our energy systems must reduce emissions of CO2 and other greenhouse gases, and looks forward to the radical changes in fuel technology that will be necessary to continue to provide energy supplies in a sustainable manner, and extend access across the developing world.
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Extremely irritating voice distracting from the substance
- De Kindle Customer FB en 12-29-23
De: Nick Jenkins
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Geology
- A Very Short Introduction
- De: Jan Zalasiewicz
- Narrado por: Eric Martin
- Duración: 4 h y 15 m
- Versión completa
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General
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Narración:
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Historia
In this Very Short Introduction audiobook, Jan Zalasiewicz gives a brief introduction to the fascinating field of geology. Describing how the science developed from its early beginnings, he looks at some of the key discoveries that have transformed it before delving into its various subfields, such as sedimentology, tectonics, and stratigraphy.
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Geology and climate change
- De Dr. Pops en 03-15-23
De: Jan Zalasiewicz
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War and Religion
- A Very Short Introduction
- De: Jolyon Mitchel, Joshua Rey
- Narrado por: Anne Flosnik
- Duración: 3 h y 50 m
- Versión completa
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General
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Narración:
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Historia
Is religion a force for war, or a force for peace? Some of the most terrible wars in history have been caused and motivated by religion. Much of the violence that fills our screens today springs from the same source. Yet some of the bravest pacifists have also been deeply religious people, and many of the laws and institutions that work to soften or prevent war have deep religious roots. This Very Short Introduction provides an overview of the history of religion and war, and a framework for analyzing it.
De: Jolyon Mitchel, y otros
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International Relations
- A Very Short Introduction
- De: Christian Reus-Smit
- Narrado por: Johnathan Rufus Welsh
- Duración: 4 h y 31 m
- Versión completa
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General
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Narración:
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Historia
International relations affects everyone's lives: their security, economic well-being, rights and freedoms, and the environment they share. Recently we have seen the transformation from a world of empires to today's world of sovereign states, which are enmeshed in a complex array of international institutions, all exercising degrees of political authority. The new global organization of political authority has far-reaching consequences. This audiobook untangles this complex world, providing an accessible framework for understanding the contours of global political change.
-
-
I love Christian Reus Smith
- De Anonymous User en 02-20-24
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American Business History
- A Very Short Introduction
- De: Walter A. Friedman
- Narrado por: Steve Menasche
- Duración: 5 h y 27 m
- Versión completa
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General
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Narración:
-
Historia
This volume explores the variety of business enterprise in the United States and analyzes its presence in the country's economy, its evolution over time, and its meaning in society.
-
-
Too light
- De Amazon Customer en 06-04-24
-
Dynasty
- A Very Short Introduction
- De: Jeroen Duindam
- Narrado por: Matthew Waterson
- Duración: 3 h y 44 m
- Versión completa
-
General
-
Narración:
-
Historia
In this Very Short Introduction audiobook, Jeroen Duindam connects the earliest history of kings and queens to contemporary examples of family-based leadership. His sweeping overview of five millennia of dynastic rule brings to light recurring predicaments of families on the throne.
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-
Instructional for Kings… or Writers
- De Depressingly Suburban en 05-01-24
De: Jeroen Duindam
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Energy Systems
- A Very Short Introduction
- De: Nick Jenkins
- Narrado por: Chris Sorensen
- Duración: 4 h y 26 m
- Versión completa
-
General
-
Narración:
-
Historia
In this Very Short Introduction, Nick Jenkins explores our historic investment in the exploitation of fossil energy resources and their current importance, and discusses the implications of our increasing rate of energy use. He considers the widespread acceptance by scientists and policy makers that our energy systems must reduce emissions of CO2 and other greenhouse gases, and looks forward to the radical changes in fuel technology that will be necessary to continue to provide energy supplies in a sustainable manner, and extend access across the developing world.
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Extremely irritating voice distracting from the substance
- De Kindle Customer FB en 12-29-23
De: Nick Jenkins
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Geology
- A Very Short Introduction
- De: Jan Zalasiewicz
- Narrado por: Eric Martin
- Duración: 4 h y 15 m
- Versión completa
-
General
-
Narración:
-
Historia
In this Very Short Introduction audiobook, Jan Zalasiewicz gives a brief introduction to the fascinating field of geology. Describing how the science developed from its early beginnings, he looks at some of the key discoveries that have transformed it before delving into its various subfields, such as sedimentology, tectonics, and stratigraphy.
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Geology and climate change
- De Dr. Pops en 03-15-23
De: Jan Zalasiewicz
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Goethe
- A Very Short Introduction
- De: Ritchie Robertson
- Narrado por: Nigel Patterson
- Duración: 4 h y 26 m
- Versión completa
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General
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Narración:
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Historia
In this Very Short Introduction Ritchie Robertson covers the life and work of Johann Wolfgang von Goethe (1749-1832): scientist, administrator, artist, art critic, and supreme literary writer in a vast variety of genres. Looking at Goethe's poetry, novels, and drama pieces, as well as his travel writing, autobiography, and essays on art and aesthetics, Robertson analyzes some of the key themes in his works: love, nature, religion, and tragedy.
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clear introduction but not inspiring.
- De Berel Dov Lerner en 10-24-23
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Human Evolution, 2nd Edition
- A Very Short Introduction
- De: Bernard Wood
- Narrado por: Mike Cooper
- Duración: 3 h y 45 m
- Versión completa
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General
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Narración:
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Historia
The study of human evolution is advancing rapidly. Newly discovered fossil evidence is adding ever more pieces to the puzzle of our past, while revolutionary technological advances in the study of ancient DNA are completely reshaping theories of early human populations and migrations. In this Very Short Introduction, Bernard Wood traces the history of paleoanthropology from its beginnings in the 18th century to the very latest fossil finds.
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Accessible Introduction to Paleoanthropology
- De WLC en 06-13-24
De: Bernard Wood
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Islamic Law
- A Very Short Introduction
- De: Mashood A. Baderin
- Narrado por: Paul Boehmer
- Duración: 5 h y 40 m
- Versión completa
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General
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Narración:
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Historia
Islamic law is one of the major legal systems in the world today, yet it is often misunderstood, particularly in the West. It is applicable in different forms as part of state law in countries across the Middle East, Asia, and Africa, and also has a strong influence on Muslim communities throughout the Western world. This Very Short Introduction provides an authoritative perspective on the evolution and nature of Islamic law.
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The Russian Economy
- A Very Short Introduction
- De: Richard Connolly
- Narrado por: John Pruden
- Duración: 3 h y 53 m
- Versión completa
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General
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Narración:
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Historia
This Very Short Introduction introduces listeners to the dimensions of the Russian economy that are often ignored by the media, or exaggerated and misunderstood. In doing so, it shows how Russia's economy is one of global significance, and helps explain why many of Russia's enduring features, such as the heavy hand of the state and the emphasis on military-industrial production, have persisted despite the immense changes that took place after the disintegration of the Soviet Union in 1991.
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Excellent Overview of Russian Economy
- De HonestOpin en 11-14-20
De: Richard Connolly
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The Roman Empire
- A Very Short Introduction
- De: Christopher Kelly
- Narrado por: Richard Davidson
- Duración: 5 h y 17 m
- Versión completa
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General
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Narración:
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Historia
The Roman Empire was a remarkable achievement. It had a population of 60 million people spread across lands encircling the Mediterranean and stretching from northern England to the sun-baked banks of the Euphrates, and from the Rhine to the North African coast. It was, above all else, an empire of force - employing a mixture of violence, suppression, order, and tactical use of power to develop an astonishingly uniform culture.
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I love it
- De Amazon Customer en 08-23-21
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American Intellectual History
- A Very Short Introduction
- De: Jennifer Ratner-Rosenhagen
- Narrado por: Suzie Althens
- Duración: 4 h y 33 m
- Versión completa
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General
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Narración:
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Historia
This addition to Oxford's Very Short Introductions series traces how Americans have addressed the issues and events of their time and place, whether it is the Civil War, the Great Depression, or the culture wars of today.
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Prohibition
- A Very Short Introduction
- De: W. J. Rorabaugh
- Narrado por: Phil Thron
- Duración: 4 h y 21 m
- Versión completa
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General
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Narración:
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Historia
This bizarre episode is often humorously recalled, frequently satirized, and usually condemned. The more interesting questions, however, are how and why Prohibition came about, how Prohibition worked (and failed to work), and how Prohibition gave way to strict governmental regulation of alcohol. This book answers these questions, presenting a brief and elegant overview of the Prohibition era and its legacy.
De: W. J. Rorabaugh
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Ecology
- A Very Short Introduction
- De: Jaboury Ghazoul
- Narrado por: Dennis Kleinman
- Duración: 4 h y 36 m
- Versión completa
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General
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Narración:
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Historia
This Very Short Introduction audiobook celebrates the centrality of ecology in our lives. Jaboury Ghazoul explores how ecology has evolved rapidly from natural history to become a predictive science that explains how the natural world works and which guides environmental policy and management decisions.
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Fantastic But A Problem With The Graphs
- De Drone Boy en 01-04-21
De: Jaboury Ghazoul
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Matter
- A Very Short Introduction
- De: Geoff Cottrell
- Narrado por: Nigel Patterson
- Duración: 4 h y 30 m
- Versión completa
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General
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Narración:
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Historia
What is matter? Matter is the stuff from which we and all the things in the world are made. Everything around us - from desks, to books, to our own bodies - are made of atoms, which are small enough that a million of them can fit across the breadth of a human hair. Inside every atom is a tiny nucleus and orbiting the nucleus is a cloud of electrons. The nucleus is made out of protons and neutrons, and by zooming in further, you would find that inside each there are even smaller particles: quarks.
De: Geoff Cottrell
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The Brain
- A Very Short Introduction
- De: Michael O’Shea
- Narrado por: Dennis Holland
- Duración: 4 h y 40 m
- Versión completa
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General
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Narración:
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Historia
How does the brain work? How different is a human brain from other creatures' brains? Is the human brain still evolving? In this fascinating book, Michael O'Shea provides a non-technical introduction to the main issues and findings in current brain research, and gives a sense of how neuroscience addresses questions about the relationship between the brain and the mind.
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Excellent clarity, perfect level of technical
- De Harlan Findley en 11-03-23
De: Michael O’Shea
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The History of Medicine
- A Very Short Introduction
- De: William Bynum
- Narrado por: Jonathan Cowley
- Duración: 5 h y 8 m
- Versión completa
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General
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Narración:
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Historia
Taking a thematic rather than strictly chronological approach, W. F. Bynum, explores the key turning points in the history of Western medicine - such as the first surgical procedures, the advent of hospitals, the introduction of anesthesia, X-Rays, vaccinations, and many other innovations, as well as the rise of experimental medicine. The book also explores Western medicine's encounters with Chinese and Indian medicine, as well as nontraditional treatments such as homeopathy, chiropractic, and other alternative medicines.
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Good overview
- De Kari Campbell en 10-14-23
De: William Bynum
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Scepticism
- A Very Short Introduction
- De: Duncan Pritchard
- Narrado por: Dennis Kleinman
- Duración: 3 h y 47 m
- Versión completa
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General
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Narración:
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Historia
Throughout history scepticism and the urge to question accepted truths has been a powerful force for change and growth. Today, as we are bombarded by adverts, scientific studies praising the latest superfoods, and political rhetoric, a healthy amount of scepticism is widely encouraged. But when is such scepticism legitimate - for example, as a driver of new ideas - and when is it problematic? And what role might adopting a sceptical outlook play in leading an intellectually virtuous life?
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Ingenious, Engaging, and Incisive Introduction
- De Anthony Catri en 01-24-21
De: Duncan Pritchard