Marketing Strategies for Success
Written for Entrepreneurs
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
$0.99/mes por los primeros 3 meses
Exclusivo para miembros Prime: ¿Nuevo en Audible? Obtén 2 audiolibros gratis con tu prueba.
Marketing Strategies for Success
Compra ahora por $14.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
Ivan Perkinson
-
De:
-
Ivan Perkinson
Acerca de esta escucha
This is a book about ideas. I've written it for people like you and me who are at heart really dreamers and entrepreneurs. It's about real people and real companies that took an idea and built a simple market strategy around it to become enormously successful. This is a book of stories and I hope you enjoy listening to it as much as I enjoyed doing the research and writing it.
Even though marketing has changed over the years, these are proven marketing strategies that are just as relevant and applicable as they were years ago. This is a book about those marketing strategies and the individuals and companies who successfully employed them.
©2022 Ivan Perkinson (P)2022 Ivan PerkinsonLos oyentes también disfrutaron...
-
Elon Musk
- Tesla, SpaceX, and the Quest for a Fantastic Future
- De: Ashlee Vance
- Narrado por: Fred Sanders
- Duración: 13 h y 23 m
- Versión completa
-
General4.5 out of 5 stars 57,692
-
Narración:4.5 out of 5 stars 50,588
-
Historia4.5 out of 5 stars 50,481
In the spirit of Steve Jobs and Moneyball, Elon Musk is both an illuminating and authorized look at the extraordinary life of one of Silicon Valley's most exciting, unpredictable, and ambitious entrepreneurs - a real-life Tony Stark - and a fascinating exploration of the renewal of American invention and its new makers.
-
5 out of 5 stars
-
The best of competence porn
- De Tristan en 08-20-16
De: Ashlee Vance
-
The Everything Store
- Jeff Bezos and the Age of Amazon
- De: Brad Stone
- Narrado por: Pete Larkin
- Duración: 13 h
- Versión completa
-
General4.5 out of 5 stars 15,835
-
Narración:4.5 out of 5 stars 13,620
-
Historia4.5 out of 5 stars 13,624
Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now.
-
4 out of 5 stars
-
Did you know how bad it is to work for Amazon?
- De Shamu from New York en 12-07-13
De: Brad Stone
-
Sam Walton
- Made in America
- De: John Huey, Sam Walton
- Narrado por: Henry Strozier
- Duración: 10 h y 31 m
- Versión completa
-
General5 out of 5 stars 3,269
-
Narración:5 out of 5 stars 2,808
-
Historia5 out of 5 stars 2,796
Meet a genuine American folk hero cut from the homespun cloth of America's heartland: Sam Walton, who parlayed a single dime store in a hardscrabble cotton town into Wal-Mart, the largest retailer in the world. The undisputed merchant king of the late 20th century, Sam never lost the common touch. Here, finally, inimitable words. Genuinely modest, but always sure of his ambitions and achievements. Sam shares his thinking in a candid, straight-from-the-shoulder style. In a story rich with anecdotes and the "rules of the road" of both Main Street and Wall Street, Sam Walton chronicles the inspiration, heart, and optimism that propelled him to lasso the American Dream.
-
5 out of 5 stars
-
Capitalism Is The Way
- De Nathan Ruff en 04-14-19
De: John Huey, y otros
-
Delivering Happiness
- A Path to Profits, Passion, and Purpose
- De: Tony Hsieh
- Narrado por: Tony Hsieh
- Duración: 8 h y 17 m
- Versión completa
-
General4.5 out of 5 stars 8,123
-
Narración:4.5 out of 5 stars 6,403
-
Historia4.5 out of 5 stars 6,415
In this, his first audiobook, Tony Hsieh - the widely admired CEO of Zappos, the online shoe retailer -explains how he created a unique culture and commitment to service that aims to improve the lives of its employees, customers, vendors, and backers. Using anecdotes and stories from his own life experiences, and from other companies, Hsieh provides concrete ways that companies can achieve unprecedented success.
-
1 out of 5 stars
-
Delivering Spin
- De Marc L. Mintz en 08-06-10
De: Tony Hsieh
-
Alibaba
- The House That Jack Ma Built
- De: Duncan Clark
- Narrado por: Jim Meskimen
- Duración: 9 h y 9 m
- Versión completa
-
General4 out of 5 stars 3,120
-
Narración:4.5 out of 5 stars 2,677
-
Historia4 out of 5 stars 2,669
In just a decade and a half, Jack Ma, a man from modest beginnings who started out as an English teacher, founded Alibaba and built it into one of the world's largest companies, an e-commerce empire on which hundreds of millions of Chinese consumers depend. Alibaba's $25 billion IPO in 2014 was the largest global IPO ever. A Rockefeller of his age who is courted by CEOs and presidents around the world, Jack is an icon for China's booming private sector.
-
4 out of 5 stars
-
Strange: Best part of story happens "off-screen"
- De Tristan en 09-02-16
De: Duncan Clark
-
Disrupt You!
- Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation
- De: Jay Samit
- Narrado por: Jay Samit
- Duración: 8 h y 47 m
- Versión completa
-
General4.5 out of 5 stars 1,572
-
Narración:4.5 out of 5 stars 1,378
-
Historia4.5 out of 5 stars 1,368
Samit has been at the helm of businesses in the ecommerce, digital video, social media, mobile communications, and software industries, helping to navigate them through turbulent economic times and guide them through necessary transformation so that they stay ahead of the curve and profitable. In Disrupt You!, he reveals how specific strategies that help companies flourish can be applied at an individual level. By challenging assumptions, pinpointing one's unique value, and identifying weaknesses in the structure of current industries, anyone can achieve success and lasting prosperity.
-
2 out of 5 stars
-
Nothing wrong with his take on entrepreneurship
- De Oliver Nielsen en 09-13-15
De: Jay Samit
-
Elon Musk
- Tesla, SpaceX, and the Quest for a Fantastic Future
- De: Ashlee Vance
- Narrado por: Fred Sanders
- Duración: 13 h y 23 m
- Versión completa
-
General4.5 out of 5 stars 57,692
-
Narración:4.5 out of 5 stars 50,588
-
Historia4.5 out of 5 stars 50,481
In the spirit of Steve Jobs and Moneyball, Elon Musk is both an illuminating and authorized look at the extraordinary life of one of Silicon Valley's most exciting, unpredictable, and ambitious entrepreneurs - a real-life Tony Stark - and a fascinating exploration of the renewal of American invention and its new makers.
-
5 out of 5 stars
-
The best of competence porn
- De Tristan en 08-20-16
De: Ashlee Vance
-
The Everything Store
- Jeff Bezos and the Age of Amazon
- De: Brad Stone
- Narrado por: Pete Larkin
- Duración: 13 h
- Versión completa
-
General4.5 out of 5 stars 15,835
-
Narración:4.5 out of 5 stars 13,620
-
Historia4.5 out of 5 stars 13,624
Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now.
-
4 out of 5 stars
-
Did you know how bad it is to work for Amazon?
- De Shamu from New York en 12-07-13
De: Brad Stone
-
Sam Walton
- Made in America
- De: John Huey, Sam Walton
- Narrado por: Henry Strozier
- Duración: 10 h y 31 m
- Versión completa
-
General5 out of 5 stars 3,269
-
Narración:5 out of 5 stars 2,808
-
Historia5 out of 5 stars 2,796
Meet a genuine American folk hero cut from the homespun cloth of America's heartland: Sam Walton, who parlayed a single dime store in a hardscrabble cotton town into Wal-Mart, the largest retailer in the world. The undisputed merchant king of the late 20th century, Sam never lost the common touch. Here, finally, inimitable words. Genuinely modest, but always sure of his ambitions and achievements. Sam shares his thinking in a candid, straight-from-the-shoulder style. In a story rich with anecdotes and the "rules of the road" of both Main Street and Wall Street, Sam Walton chronicles the inspiration, heart, and optimism that propelled him to lasso the American Dream.
-
5 out of 5 stars
-
Capitalism Is The Way
- De Nathan Ruff en 04-14-19
De: John Huey, y otros
-
Delivering Happiness
- A Path to Profits, Passion, and Purpose
- De: Tony Hsieh
- Narrado por: Tony Hsieh
- Duración: 8 h y 17 m
- Versión completa
-
General4.5 out of 5 stars 8,123
-
Narración:4.5 out of 5 stars 6,403
-
Historia4.5 out of 5 stars 6,415
In this, his first audiobook, Tony Hsieh - the widely admired CEO of Zappos, the online shoe retailer -explains how he created a unique culture and commitment to service that aims to improve the lives of its employees, customers, vendors, and backers. Using anecdotes and stories from his own life experiences, and from other companies, Hsieh provides concrete ways that companies can achieve unprecedented success.
-
1 out of 5 stars
-
Delivering Spin
- De Marc L. Mintz en 08-06-10
De: Tony Hsieh
-
Alibaba
- The House That Jack Ma Built
- De: Duncan Clark
- Narrado por: Jim Meskimen
- Duración: 9 h y 9 m
- Versión completa
-
General4 out of 5 stars 3,120
-
Narración:4.5 out of 5 stars 2,677
-
Historia4 out of 5 stars 2,669
In just a decade and a half, Jack Ma, a man from modest beginnings who started out as an English teacher, founded Alibaba and built it into one of the world's largest companies, an e-commerce empire on which hundreds of millions of Chinese consumers depend. Alibaba's $25 billion IPO in 2014 was the largest global IPO ever. A Rockefeller of his age who is courted by CEOs and presidents around the world, Jack is an icon for China's booming private sector.
-
4 out of 5 stars
-
Strange: Best part of story happens "off-screen"
- De Tristan en 09-02-16
De: Duncan Clark
-
Disrupt You!
- Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation
- De: Jay Samit
- Narrado por: Jay Samit
- Duración: 8 h y 47 m
- Versión completa
-
General4.5 out of 5 stars 1,572
-
Narración:4.5 out of 5 stars 1,378
-
Historia4.5 out of 5 stars 1,368
Samit has been at the helm of businesses in the ecommerce, digital video, social media, mobile communications, and software industries, helping to navigate them through turbulent economic times and guide them through necessary transformation so that they stay ahead of the curve and profitable. In Disrupt You!, he reveals how specific strategies that help companies flourish can be applied at an individual level. By challenging assumptions, pinpointing one's unique value, and identifying weaknesses in the structure of current industries, anyone can achieve success and lasting prosperity.
-
2 out of 5 stars
-
Nothing wrong with his take on entrepreneurship
- De Oliver Nielsen en 09-13-15
De: Jay Samit
-
Small Giants
- Companies That Choose to Be Great Instead of Big, 10th Anniversary Edition
- De: Bo Burlingham
- Narrado por: Bo Burlingham, Sean Pratt
- Duración: 10 h y 47 m
- Versión completa
-
General4.5 out of 5 stars 837
-
Narración:4.5 out of 5 stars 717
-
Historia4.5 out of 5 stars 706
It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside 14 such remarkable companies.
-
5 out of 5 stars
-
fantastic book for small company builders
- De Amazon Customer en 08-01-17
De: Bo Burlingham
-
This I Know
- Marketing Lessons from Under the Influence
- De: Terry O'Reilly
- Narrado por: Terry O'Reilly
- Duración: 9 h y 10 m
- Versión completa
-
General5 out of 5 stars 62
-
Narración:5 out of 5 stars 55
-
Historia5 out of 5 stars 55
Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they - and anyone with something to sell - ever wanted to know.
-
5 out of 5 stars
-
Bring your pen and notebook. You're going to need
- De Todd L en 03-10-18
De: Terry O'Reilly
-
No Red Lights
- Reflections on Life, 50 Years in Venture Capital, and Never Driving Alone
- De: Alan J. Patricof
- Narrado por: Alan Patricof
- Duración: 8 h y 32 m
- Versión completa
-
General5 out of 5 stars 43
-
Narración:5 out of 5 stars 38
-
Historia5 out of 5 stars 38
The early years of venture capital were a far cry from today’s very public dealings. Alan Patricof, one of the pioneers of the venture arena, offers a behind-the-scenes look at the past 50 years of the industry. From buying stock in Apple when its market valuation was only $60 million to founding New York Magazine to investing in AOL, Audible, and more recently, Axios, his discerning approach to finding companies is almost peerless.
-
5 out of 5 stars
-
Good stories and great lessons
- De Gary Lauder en 11-24-24
De: Alan J. Patricof
-
The Birth of a Brand
- De: Brian Smith
- Narrado por: Brian Smith
- Duración: 7 h y 12 m
- Versión completa
-
General5 out of 5 stars 34
-
Narración:5 out of 5 stars 29
-
Historia5 out of 5 stars 29
Brian Smith's story as the founder of the world-renowned UGG Australia brand is a hero's journey and roadmap to success with stories of achievements, failures, lucky breaks, and near disasters. Brian's guiding principle: You can't give birth to adults. Every company is conceived as an idea and birthed into reality, and the baby business grows through its infancy, toddler years, early youth, and tumultuous teens, to eventually arrive at maturity. For those who have yet to set their dreams into action or those who are already on the rocky road to success, this book is a candid, colorful, outrageous, enlightening adventure in product development, world-wide brand recognition, and star-struck fame and fortune.
-
5 out of 5 stars
-
Great for any struggling entrepreneur
- De Jennifer Horspool en 08-17-23
De: Brian Smith
-
The Automatic Customer
- Creating a Subscription Business in Any Industry
- De: John Warrillow
- Narrado por: Don Hagen
- Duración: 5 h y 15 m
- Versión completa
-
General4.5 out of 5 stars 1,041
-
Narración:4.5 out of 5 stars 907
-
Historia4.5 out of 5 stars 897
The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.
-
5 out of 5 stars
-
Can be applied to almost any business
- De C Mason en 02-25-15
De: John Warrillow
-
Pour Your Heart into It
- How Starbucks Built a Company One Cup at a Time
- De: Howard Schultz, Dori Jones Yang
- Narrado por: Eric Conger
- Duración: 2 h y 55 m
- Versión resumida
-
General4.5 out of 5 stars 1,242
-
Narración:4.5 out of 5 stars 976
-
Historia4.5 out of 5 stars 983
The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."
-
3 out of 5 stars
-
wish it wasn't
- De Melissa en 12-27-08
De: Howard Schultz, y otros
-
Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- De: Patrick Hanlon
- Narrado por: Alan Sklar
- Duración: 7 h y 50 m
- Versión completa
-
General4 out of 5 stars 390
-
Narración:4.5 out of 5 stars 294
-
Historia4 out of 5 stars 293
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
-
4 out of 5 stars
-
Good book, hard to stay interested
- De Axiom Brevity en 11-21-16
De: Patrick Hanlon
-
Start Something That Matters
- De: Blake Mycoskie
- Narrado por: Blake Mycoskie
- Duración: 4 h y 47 m
- Versión completa
-
General4.5 out of 5 stars 982
-
Narración:4.5 out of 5 stars 852
-
Historia4.5 out of 5 stars 854
What matters most to you? Should you focus on earning a living, pursuing your passions, or devoting yourself to the causes that inspire you? The surprising truth is that you don’t have to choose—and that you’ll find more success if you don’t. That’s the breakthrough message of the TOMS One for One movement. You don’t have to be rich to give back and you don’t have to retire to spend every day doing what you love. You can find profit, passion, and meaning all at once—right now.
-
5 out of 5 stars
-
My eyes welled up several times!
- De Thundersinspring en 12-20-11
De: Blake Mycoskie
-
Chicken Soup for Entrepreneur's Soul: Advice and Inspiration for Fulfilling Dreams
- De: Jack Canfield, Mark Victor Hansen
- Narrado por: Alan Robertson
- Duración: 8 h y 21 m
- Versión completa
-
General4.5 out of 5 stars 78
-
Narración:4.5 out of 5 stars 65
-
Historia4.5 out of 5 stars 63
Chicken Soup for the Entrepreneur's Soul is a compilation of short stories from entrepreneurs, both large and small, who share their experiences of success, failure and courage, with a little helpful advice mixed in. Many of these stories, told for the first time here, will enlighten you to new methods of entrepreneurship or simply help you believe in the possibilities of getting started.
-
5 out of 5 stars
-
Great!
- De Anonymous User en 03-01-20
De: Jack Canfield, y otros
-
In-N-Out Burger
- A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules
- De: Stacy Perman
- Narrado por: Loren Lester
- Duración: 10 h y 13 m
- Versión completa
-
General4.5 out of 5 stars 365
-
Narración:4.5 out of 5 stars 257
-
Historia4.5 out of 5 stars 258
It's the untold story of the renegade burger chain that evokes a passionate following unlike any other. In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has steadfastly refused to franchise or be sold. It is a testament to old-fashioned values and reminiscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something.
-
2 out of 5 stars
-
Flowery Promo Piece
- De Melissa en 02-22-10
De: Stacy Perman
-
The Wawa Way
- How a Funny Name and Six Core Values Revolutionized Convenience
- De: Bob Andelman, Howard Stoeckel
- Narrado por: Dana Hickox
- Duración: 6 h y 12 m
- Versión completa
-
General4.5 out of 5 stars 39
-
Narración:4.5 out of 5 stars 32
-
Historia4.5 out of 5 stars 32
Grahame Wood opened the first Wawa Food Market in 1964 as an outlet for Wawa dairy products. Since then, the convenience store has grown into a well-known company that competes against the biggest industry players in the world in three areas: fuel, convenience, and food, all while maintaining their personal approach and small business mentality. Now, almost 50 years later, Wawa has opened its first store in Florida and begun to play on the national field. How did it happen?
-
5 out of 5 stars
-
Great outline for success at anything...
- De Friend en 09-29-15
De: Bob Andelman, y otros
-
Think Big, Act Small
- How America's Best Performing Companies Keep the Start-up Spirit Alive
- De: Jason Jennings
- Narrado por: Jason Jennings
- Duración: 3 h y 44 m
- Versión resumida
-
General4 out of 5 stars 216
-
Narración:4.5 out of 5 stars 144
-
Historia4 out of 5 stars 144
Tradition says there are three ways to grow a company's revenue: fire up the sales team with empty promises, cut costs and downsize, or cook the books. But what if there's a better way, a way that nine amazingly profitable and well-run companies are already embracing.
-
5 out of 5 stars
-
Great read, great content!
- De Jason DeLong en 07-30-21
De: Jason Jennings